"Global Citizen is a natural partner for us," said ALEX AND ANI Founder, CEO, and Chief Creative Officer, Carolyn Rafaelian. "We don't just encourage individuals to unite — we seek these opportunities as a brand, too. This is the perfect example of joining forces for the greater good. As we continue to spread positive energy into new markets, Global Citizen will help us reach new corners of the world."
As part of the new relationship, ALEX AND ANI will be the exclusive jewelry partner for the Global Citizen Festival, held in New York's Central Park on September 24. The celebration marks five years of Global Citizens joining together to create meaningful change in the lives of people living in extreme poverty worldwide.
"Seeing an end to extreme poverty is statistically possible within our lifetime, but it will only be made possible through the support of socially conscious partners like ALEX AND ANI. Global Citizen is so excited to embark on this campaign journey together and to see the positive impact that will come from it," said Hugh Evans, CEO, Global Citizen.
At the Global Citizen Festival, ALEX AND ANI will be involved across all activations, including onstage announcements, site activations, influencer engagement, and social media initiatives. Consumers also had the chance to join ALEX AND ANI at the Global Citizen Festival by entering for the chance to win a VIP trip to New York City, among other prizes.
This partnership is part of the ALEX AND ANI CARRY LIGHT campaign, inspiring people everywhere to spark a movement of light and hope by igniting the light in others, and create one light indivisible. Inspired by CARRY LIGHT and committed to giving back, ALEX AND ANI will also show support for other philanthropic partners as they petition for global change.
On Sunday, September 18, ALEX AND ANI participated in the U.S. Fund for UNICEF's Children First Vigil, held at Dag Hammarskjold Plaza, outside of the UN. The event implored world leaders to put children first in their response to the refugee and migrant crisis.
For more information about ALEX AND ANI and the CARRY LIGHT campaign, visit alexandani.com. For more information about Global Citizen, please visit www.globalcitizenfestival.com.
About ALEX AND ANI
ALEX AND ANI creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Carolyn Rafaelian, Founder, CEO, and Chief Creative Officer designs each piece. Carolyn believes that every individual has his or her own positive energy to share with the world. By incorporating powerful symbolism and personal meaning into each product, ALEX AND ANI provides a vehicle for consumers to express their individuality. The company is passionate about the wellbeing of our planet, our communities, and our individual paths. ALEX AND ANI uses recycled materials with eco-conscious processes. Its CHARITY BY DESIGN division has strengthened non-profit organizations through innovative partnerships and collaborative experiences, resulting in donations of more than $35 million. An Inc. 500 Company, ALEX AND ANI has retail stores as well as retail partners worldwide. ALEX AND ANI products are proudly designed and crafted in America with love. The company's World Headquarters is located in the greater Providence, Rhode Island area. Please visit alexandani.com for more information.
About Global Citizen
Global Citizen is a social action platform for the global generation who are passionate about learning and taking action on the world's biggest issues. Global Citizen works in partnership with and supports some of the most effective organizations working to achieve the Global Goals and end extreme poverty. Committed to providing the most interesting stories, effective actions and powerful campaigns, Global Citizen aims to reach and recruit the largest possible number of people who care about global issues.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alex-and-ani-partners-with-global-citizen-to-empower-a-campaign-for-hope-300333462.html
SOURCE ALEX AND ANI