NEW YORK, June 20, 2017 /PRNewswire/ -- Michael Houston, Global President of Grey, today announced that Alex Morrison has joined Grey to lead Grey West, both the San Francisco and Los Angeles offices, with a 50-person staff, a new position.
This is a homecoming for Morrison who served as Senior Vice President, Digital Marketing of Grey New York from 2012 to 2014, where he helped create its content studio. Most recently, he has worked at R/GA as Vice President, Global Managing Director overseeing its content studio, an integrated model, across 10 offices.
Michael Houston said, "We are delighted to welcome Alex Morrison back to Grey. Our success on the West Coast has given us the critical mass to create this new regional structure. Alex is a natural to lead Grey West. His accomplished background in digital, content and one-to-one marketing is a perfect fit for our global Symantec Norton account and all of our clients."
As part of Grey's ambitious growth plans for North America, Morrison will access all the capabilities of, and partner more closely with, the agency's flagship, Grey New York, led by Debby Reiner, CEO.
Alex Morrison: Bio
A digital entrepreneur, Alex Morrison has co-founded several companies including NYCUG, a New York-based music publisher and events company, and CrowdTrotter, a social travel company. He later spent three years at J. Walter Thompson in account management working on such clients as Schick-Wilkinson Sword, JetBlue, Rock the Vote and the Ad Council and became their in-house digital evangelist.
Prior to Grey, Morrison was a Partner and Executive Vice President of Strategy at AgencyNet for four years. A thought leader in the digital and social sphere, he has been a commentator in media such as ADWEEK and E-marketer.
Alex Morrison said, "It has been amazing to watch the resurgence of the Grey brand these past few years. There is plenty of room for growth on the West Coast and I'm delighted to lead the accomplished team we have in place serving our terrific clients."
Grey is the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of "Grey Famously Effective Since 1917," the agency serves a blue-chip roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John's and T.J. Maxx. Grey was named ADWEEK's "Global Agency of the Year" for 2015. Grey West clients include: Symantec Norton, Robert Bosch, Sagicor, Altair Engineering and The Salt Institute. (www.grey.com)
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