NEW YORK, Sept. 13, 2016 /PRNewswire/ -- Cambridge Analytica, the global market leader in the provision of data analytics and behavior communication for political campaigns, issue groups and commercial enterprises, is pleased to announce its participation at this year's Concordia Summit, September 19-20.
Alexander Nix, CEO of Cambridge Analytica, will present and discuss his approach to audience targeting and data modeling combined with psychological profiling, explaining how this will continue to enhance elections and disrupt conventional marketing.
"The Concordia Summit brings together some of the best minds from around the globe to share their ideas and tackle important issues," said Nix. "It is a privilege to be speaking alongside CEOs and political leaders. As an organization reinventing the communications industry, we bring a lot to the table and look forward to sharing our vision."
Matthew Swift, Co-Founder, Chairman, & CEO of Concordia, said, "Concordia has grown significantly since our founding, and companies like Cambridge Analytica are playing a key role in our growth by sponsoring the 2016 Concordia Summit and helping us deliver on our mission to create a more prosperous world through partnerships. The Concordia community looks forward to hearing from Alexander Nix on the role of big data in elections, not just in the U.S. but around the world."
The Cambridge Analytica presentation will take place on Monday, September 19 at 12:20pm ET at the Grand Hyatt New York.
The full conference agenda and list of speakers is available here: https://www.concordia.net/the-summit-2016/.
The Summit is open to the press. For media accreditation, please register at: https://www.concordia.net/press-registration-2016/
About Cambridge Analytica
Cambridge Analytica, the U.S. affiliate of SCL Group, is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. With cutting-edge technology, pioneering data science, and 25 years of experience in behavior change, CA provides advertisers with unparalleled insight into their audiences. More information can be found at: https://cambridgeanalytica.org.
Concordia is a 501(c)(3) organization that enables public-private partnerships to create a more prosperous and sustainable future. As equal parts convener, campaigner, and idea incubator, Concordia is creating a new model for how a nonpartisan, nonprofit can have a global impact. Matthew A. Swift and Nicholas M. Logothetis founded Concordia in 2011. Learn more at www.concordia.net.
Media Contact: North 6th Agency
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alexander-nix-to-present-on-big-data-and-psychographics-at-2016-concordia-summit-300326587.html
SOURCE Cambridge Analytica