Alexia Foods Launches A National Search For Gourmet Foodies To Inspire Fellow Food Lovers Alexia Facebook Fans Invited to Cook Up Creativity and Share Their Kitchen Expertise as One of 15 Trend-setting Alexia Tastemakers

EAGLE, Idaho, Sept. 10, 2012 /PRNewswire/ -- Food lovers live a gourmet-inspired life, so it's only natural that all-natural food company Alexia Foods is turning to its fans to spread the gourmet inspiration. This September, Alexia Foods, a line of premium, all-natural frozen potatoes, breads and side dishes, is searching for five food lovers throughout the U.S. to join the ranks of 15 "Alexia Tastemakers" – a select group of top food bloggers and Alexia Facebook® fans who will work with the brand to inspire other at-home cooks to make everyday meals extraordinary by sharing their own unique recipes, photos, tablescapes and beyond. From holiday entertaining tips to recipe tutorials for a quality weeknight meal, each Alexia Tastemaker will have the opportunity to spotlight their gourmet cooking and entertaining expertise to thousands of online fans and readers, giving consumers across the country a wealth of new inspiration in the kitchen.

"Alexia products are all about making the simple extraordinary, which we know our fans do every day – whether creating a gourmet meal, throwing a dinner party with friends or creating the ultimate tablescape," said Mike Smith, vice president and general manager, Alexia Foods. "Here at Alexia, we believe in the quality of our ingredients and flavors, so it's exciting to team up with our fans to bring that to life. We're inspired by our fans, and we know everyone else will be too."

Now through September 30, 2012, consumers can visit the Alexia Facebook page (www.Facebook.com/AlexiaFoods) and click on the "Alexia Ambassadors" tab to enter to become one of five Facebook fans deemed an Alexia Tastemaker this year. Each of the five lucky fans will join an already established group of top food bloggers from across the country, selected to be Alexia's cooking and entertaining experts, who will regularly share their own unique recipes and tips on Alexia's Facebook page, website, newsletter and more. Tastemakers will be announced on October 10, 2012 and will be active through March 2013.

In addition to entering to become one of 15 Alexia Tastemakers for the brand, consumers nationwide can earn their spot as an everyday Alexia Ambassador by sharing their love for the brand online. Beginning October 1, Alexia fans can visit www.Facebook.com/AlexiaFoods and click on the "Alexia Ambassadors" tab to begin earning points towards rewards. From becoming a fan of Alexia on Facebook to rating and reviewing a product on the brand's website (www.AlexiaFoods.com), there are more than 20 ways to earn points and a variety of unique prizes, including $1 off coupons, kitchen gear, gift cards and access to exclusive recipes, tips and new product news.    

Alexia Foods is known for a wide variety of gourmet-inspired appetizers, oven-baked fries, artisan breads, and premium potato and sweet potato side dishes, including the all-new Alexia Multi-Grain Onion Rings and Alexia House-Cut Julienne Fries hitting store shelves in September 2012. To find more crowd-pleasing, all-natural side dishes, visit www.AlexiaFoods.com.

About Alexia

Alexia Foods was founded in 2002. In addition to all-natural, premium fries, Alexia offers a full line of gourmet frozen appetizers, breads and potato side dishes that go from freezer to table in less than 30 minutes. Alexia products are available at natural, gourmet, club, grocery and mass retail stores. For more information, please visit us at www.AlexiaFoods.com or www.Facebook.com/AlexiaFoods.

SOURCE Alexia Foods



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