Algar Telecom to lead market with Mariposa's advanced Mobile Music and Data service

USA - English

• Brazil - Português

BOSTON, June 2, 2015 /PRNewswire/ -- Mariposa Holdings Group and Algar Telecom jointly announce a new regional partnership in Brazil aimed to bring music value added services to the next level. Mariposa will bring its ROK Music service together with Algar's high value consumer data services, particularly for the Control Plan subscriber. The service will offer exclusive and highly personalized content to consumers.

Together they will also launch its social focused Ring Back Tone solution with next generation applications that allow consumers to use music for self-expression.  Consumers will be able to set their Ringback Tone from their music play list or radio station. You just have to pick the song or station you want to use and Algar will play your selection for anyone who calls your phone.

Mariposa will work closely with Algar to enhance the revenue performance and penetration of the data services using music and personalized social applications.

Bringing the passion of music to mobile and leading consumers from the legacy phone services to a world that closely intertwines contacts, social communities, events, experiences, and personal preferences is the main goal of the partnership.

The partnership to launch a Music and Data Bundle with zero rated data for the service to expand Algar's leading position with Millennial subscribers

Algar believes the future of value-added services requires putting together great apps with flawless service. "Mariposa innovative music apps, focused on social interactions and rich personalization, as well as the solid track record of managing successful services in the region were exactly what we were looking for in order to engage our customers as they move to a digital world," Marcio de Jesus, Marketing Director of Algar, said.

The trend of mobile customers moving to smartphones has a big impact on legacy value-added services. Both the traditional and the new services have to evolve fast for operators to retain the interest of these new and more sophisticated consumers. "Mariposa adds on top of its long experience with value-added services a fresh approach backed by top technology, that aims not only to attract smartphone customers but also to encourage feature phone customers to upgrade to control plans," stated David Fondots, Mariposa CEO. "Excellent and engaging services supported by great apps will be a catalyzer for customers to kick off their digital life resulting in highe satisfaction, loyalty and operator ARPU."

About Mariposa

Mariposa mobile music solutions and Ringback Tone services are live today across 9 countries In Latin America plus the USA with 14 mobile operators. Driven by hands on, analytics approach to mobile services, Mariposa's innovative applications drive revenue, loyalty, and profit from Music and Social applications with exclusive combinations of technology and content.www.mariposahg.com

About Algar Telecom

Part of the Algar Group founded in 1929, Algar Telecom is a Brazilian Mobile, Data, Internet, and Cable TV company, focused for over 60 year on building a close relationship with their customers and to offer highest quality services.

The high satisfaction rate is among the highest reflecting the company's culture dedicated to excellence and personalized consumer telecom service.

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SOURCE Mariposa Holdings Group

Related Links

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