All Campus Announces Growth Capital Investment to Support its Online Education Partnership Services Model

10 Oct, 2012, 14:31 ET from All Campus

CHICAGO, Oct. 10, 2012 /PRNewswire-iReach/ -- All Campus, LLC has announced the completion of an approximately $6million first round of institutional capital following the company's successful spin-off earlier this year from Alloy Education, a leader in higher education student marketing and recruitment since 1985.

"We are excited to embark on the next phase of our development as an independent company, yet still informed by the legacy and expertise of Alloy Education," said Joe Diamond, founder and Chief Executive Officer of All Campus.

A pioneer in encouraging traditional college and university clients to embrace digital marketing at the dawn of the Internet, the company launched its first tuition share offering in 2009 to address the capital and knowledge gap faced by their not-for-profit partners in the highly competitive online education markets. By providing their partners the marketing dollars needed to significantly grow their online degree programs' enrollment, combined with expertise in generating and managing student inquiries as well as supporting online students, All Campus has helped its clients bridge the marketing divide.

Differentiated from other providers, All Campus offers a finely targeted range of marketing and enrollment services coupled with an equitable partnership structure. Given today's rapid acceptance of open source and SaaS based solutions in online instruction, course design and scheduling, more than 400 not-for-profit schools have grown comfortable with managing such functions themselves. All Campus seeks to support these schools in the areas of student marketing, recruitment and retention. As Joe Diamond noted, "Curriculum and instruction are core to a traditional, not-for-profit school's mission, while marketing is a distinct function that operates in a highly competitive and rapidly evolving field. It is the classic case of outsourcing for expertise and focus."

This round of financing was lead by New York-based specialty growth private equity firm Noson Lawen Partners and included Dr. Michael Markovitz, founder of Argosy Education. Ted Carroll of Noson Lawen said, "There have been some impressive fund raises and exits from industry segment participants like 2tor, Deltak and Embanet, but what we were most attracted to in All Campus is that - first and foremost - they are able to offer compelling results to their school partners. This bodes well for enterprise growth." Dr. Markovitz, who has over 30 years experience as an education industry entrepreneur, stated "All Campus offers those colleges with highly effective curricula and excellent teaching, but lacking in marketing resources the opportunity to convey their message on par with larger and better endowed institutions. All Campus levels the playing field."

Christopher Nyren of Educated Ventures advised All Campus with respect to the transaction.

About All Campus

All Campus brings over a quarter century of college recruitment experience, and utilizes industry leading research to understand the unique needs of each college brand. All Campus represents over 150 clients and generates thousands of prospective students on a monthly basis for their online learning programs. With the most experience driving millions of traditional students and adult learners, All Campus efficiently and credibly expands its partner institutions' online student enrollment.

For more information on All Campus, visit http://www.allcampus.com.

Media Contact: Joe Diamond All Campus, 312-525-3088, jdiamond@allcampus.com

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