2014

All-Clad and T-fal Support Chefs Move to Schools Initiative Groupe SEB brands heat up for First Lady Michelle Obama's Let's Move! campaign

CANONSBURG, Pa., Oct. 19 /PRNewswire/ -- Groupe SEB brands, All-Clad and T-fal, are pleased to announce their contribution to the Partnership for a Healthier America in support of the Chefs Move to Schools program, commencing at today's launch event in New York City. The program is a part of the Let's Move! campaign, started by First Lady Michelle Obama with the ambitious national goal of solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight. Mrs. Obama is calling on chefs to share their expertise with local schools, and educate parents and school staff about the importance of food and nutrition. All-Clad and T-fal have donated cookware and kitchen appliances to help the chefs off to a great start.

"All-Clad supports the Chefs Move to Schools mission – helping to enhance the joy of cooking so families can share a healthful meal," said Marc Breviere, vice president sales, marketing and communications for Groupe SEB High-end Brands. "Our participation will help chefs involved in the program to influence the food choices of an entire generation. We couldn't be prouder to contribute to this groundbreaking program."

"We're elated to provide tools that will allow chefs to prepare nutritious and delicious food, and will help children overcome the negative perception that healthy food can't be fun," said Greg Cairo, President of Groupe SEB USA – Core Brands.

The Partnership will award and distribute kits after selecting recipients among participating schools. The products will be delivered to those schools in a kit along with other cooking tools. All-Clad contributed three pieces of All-Clad Stainless Cookware and an All-Clad Portable Induction Burner, and T-fal donated its ActiFry kitchen appliance to be included in every chef kit.

All-Clad is the choice of top professional chefs and home cooks across the country. As the inventor of bonded cookware, All-Clad has been handcrafting its cookware in the U.S. for nearly 40 years.

The All-Clad Portable Induction Burner, compatible with all magnetic cookware, combines the unique temperature control, safety and efficiency of induction cooking in a portable single burner. It cooks 50 percent faster than gas and electric cooktops, saving energy and money. This is a perfect tool for chefs to use in schools that don't have kitchens, and magnetic stainless steel makes All-Clad the ideal cookware.

With the ActiFry from T-fal, a revolutionary new appliance poised to change the way you cook and eat, it is now possible to create delectable and nutritious versions of well-loved foods. Engineered to minimize the use of oil while cooking, the T-fal ActiFry is a way to combine pleasure and health. Using just one tablespoon of oil, this innovative machine allows users to enjoy a wide array of favorite dishes, while eating healthier.

The Chefs Move to Schools program is being implemented by the U.S. Department of Agriculture. In support, All-Clad, in conjunction with American Express Publishing, is developing a "Let's Cook" cookbook and manual, which will include healthy lunch recipes and demonstration ideas for chefs to use in schools. Wusthoff, Anchor-Hocking, Tru Bamboo, Zyliss and Sterilite have also contributed to the manual's production.

About Groupe SEB

The world leader in small domestic equipment, Groupe SEB operates in more than 120 countries with a unique portfolio of top brands marketed through multi-format retailing. Selling some 170 million products a year, it deploys a long-term strategy focused on innovation, international development, competitiveness and service to clients. Groupe SEB has 19,500 employees worldwide.

About All-Clad Metalcrafters

Based in Canonsburg, Pennsylvania, All-Clad Metalcrafters introduced professional-quality bonded cookware in 1971. Born in the steel age, the company has grown and evolved, and now offers seven lines of premium quality cookware at major department and specialty stores nationwide, along with premium quality All-Clad kitchen electrics and other kitchen accessories. All-Clad products are widely admired and sought after by top restaurant chefs and serious home cooks seeking all-professional equipment to enhance their cooking experience. For more information, visit www.all-clad.com or call 1-800-ALL-CLAD. All-Clad is now on Twitter (www.twitter.com/allclad) and Facebook (www.facebook.com/allclad).

About T-fal

T-fal is a leading manufacturer of non-stick cookware and small kitchen appliances. For over 50 years, T-fal has continually enhanced and improved nonstick cookware with new technological innovations and designs including the patented Thermospot™ heat indicator. Unique features and striking, innovative designs distinguish the company's wide array of small kitchen and linencare appliances. T-fal is headquartered in West Orange, NJ and is a division of Groupe SEB® USA. For more information, please visit www.t-falusa.com. Join us on Facebook (www.facebook.com/tfalusa) and Twitter (www.twitter.com/tfal_cookware) and (www.twitter.com/actifry)

SOURCE Groupe SEB



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