LOS ANGELES, June 19, 2013 /PRNewswire/ -- Kinney Drugs, a leading community pharmacy and healthcare services company in New York and Vermont, is targeting the highly influential tween/teen consumer with the launch of natural tween/teen skin care brand, Bellaboo.
Bellaboo is an Australian created and developed all natural skin care line now made in the USA. As a pioneer in the tween/teen skin care space, Bellaboo has a strong, loyal and growing tween/teen consumer influencer position with this powerful consumer group, which is 15 million strong and with a skin care spend alone of $12b.
Kinney has rolled the complete Bellaboo range out to 87 stores on planogram in its skin care section.
Bellaboo Creator and President, Snezna Kerekovic said of the Kinney Drug news: "I am thrilled that Bellaboo is on shelves at one of the premier retailers in Upstate New York. Kinney dominates in this region and our presence in its stores means that tweens/teens in that region now have ease of access to our all- natural skin care. "
Kinney Drugs has built its beauty business with a mix of multi-national beauty brands as well as niche brands, like Bellaboo. This gives customers a one-stop beauty-shopping destination for a great mix of beauty brands and products.
Bellaboo's launch kicks off with a Back To School Promotion of 25% off on any Bellaboo product.
About Kinney Drugs
Kinney Drugs is a leading community pharmacy and retail business. Founded in 1903 by Burt Orrin Kinney, the company has gradually grown into a network of 98 stores in central and northern New York and Vermont. Kinney Drugs operates its own distribution warehouse to service its retail locations. Many are freestanding units offering drive-through pharmacy services, free prescription delivery, KinneyCare Discount Prescription Plan and ReadyScripts, an automatic refill service. Kinney Drugs is an employee-owned company headquartered in upstate New York. For more information, visit www.kinneydrugs.com.
Media Contact: Snezna Kerekovic. Email 714 809 7241
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