All-Pro Linebacker Patrick Willis Joins Rawlings Football's Advisors
San Francisco's star defender to serve as lead advisor in all marketing communications
ST. LOUIS, Sept. 5, 2013 /PRNewswire/ -- Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation (NYSE: JAH), today announced the signing of professional football linebacker and All-Pro Patrick Willis to Rawlings Football's advisory staff roster. Willis, an existing user of the Rawlings NRG Quantum® football helmet, will appear in the company's broadcast, print and digital marketing campaigns and promotions beginning this football season.
"I chose to wear the Rawlings NRG Quantum last season because it felt unlike any other helmet in the market," said Willis. "I am always looking for the highest-performing equipment, and Rawlings' football helmet definitely works the best for me. I am excited to join the Rawlings team and offer my insights as Rawlings continues to develop cutting-edge football helmets for players of all skill levels and positions."
Willis immediately becomes the public face of Rawlings Football, and represents hundreds of professional players and thousands of collegiate and high school players who have chosen to wear Rawlings' football helmets since its re-launch in 2011.
"Patrick Willis was one of the original adopters of Rawlings' innovative new football helmets," said Mike Thompson, senior vice president of marketing for St. Louis-based Rawlings. "He personifies the Rawlings Football brand in every way: through his dedication, his leadership and his domination on the field. We are proud to partner with Patrick as we continue to develop high-performing football helmets that meet the protective needs of today's football athletes of all ages and skill levels."
Rawlings long-lasting heritage of innovation in athlete protection began with the first football shoulder pad built in 1902. Rawlings won the 2013 Edison Award in material science-composites for its Rawlings S100® Pro Comp™ batting helmet. This season marks the first year Major League Baseball® implemented the technologically-enhanced batting helmet, designed to withstand impact speeds of up to 100 miles per hour, for all of its players. Rawlings is the Official Batting Helmet and Ball Supplier of Major League Baseball.
For more information about Rawlings' line of highly-rated football helmets and the protective and high-performance technologies built into the design, please visit www.RawlingsFootball.com.
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and marketer of sporting goods worldwide. Founded in 1887, Rawlings is an authentic global sports brand, trusted by generations of athletes from the sandlot to the pros. Rawlings' unparalleled quality and expert craftsmanship are the fundamental reasons why more athletes choose Rawlings, and why Rawlings is the Official Batting Helmet and Ball Supplier of Major League Baseball®, the official baseball of Minor League Baseball™ and the NCAA®, and the approved baseball, basketball, football and softball of the National High School Federation®. For more information, please visit Rawlings.com or by phone at (314) 819-2800.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #383 on the Fortune 500 and has over 25,000 employees worldwide. For further information about Jarden, please visit jarden.com.
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