COLUMBUS, Ohio, June 1, 2017 /PRNewswire/ -- Alliance Data's card services business, an Alliance Data company (NYSE: ADS) and a premier provider of branded credit programs to many of the world's most recognizable brands, today introduced its clienteling app, Notable(SM), to help retailers build deeper relationships with customers and increase top-line sales by putting customer preferences and past purchase behavior at the fingertips of store associates. Utilizing Alliance Data's advanced analytics capabilities, Notable allows sales associates to create meaningful, personalized interactions with customers by quickly accessing transaction history, past consultations, purchase histories, loyalty levels, product preferences and customer wish lists.
"A face-to-face exchange with a sales associate is an invaluable benefit of the brick-and-mortar retail experience, and Notable places advanced technology in the hands of those with the greatest opportunity to enhance that experience," said Sheryl McKenzie, vice president of product and marketing capabilities for Alliance Data. "As our brand partners pursue more engaging experiences in their stores, Alliance Data is committed to providing the capabilities they need to create more personalized customer experiences and richer rapport, generating greater overall spend and enduring brand loyalty."
Clienteling is a technique used by retail sales associates to build long-term connections with customers based on data about their preferences and purchase behaviors. Alliance Data's next-generation Notable application is an easy-to-use, customized retailer-branded app on a tablet that easily optimizes customer relationships through personalized recommendations and elevated customer service by predicting and suggesting future purchases. It also reinforces consistent selling practices for sales associates by providing opportunities for targeted and relevant customer engagement and outreach.
Alliance Data is currently piloting Notable with several brand partners, which are experiencing a 15-20 percent increase in sales and new customer data capture. Alliance Data is ready to roll out Notable with brand partners in a variety of categories including fine jewelry, furniture, specialty brands, shoes, intimate apparel and beauty brands.
"Alliance Data's Notable transforms customer data into sales opportunities," said McKenzie. "When retailers use clienteling best practices, they can drive more traffic, a deeper level of engagement and increased loyalty."
About Alliance Data's card services business
Alliance Data's card services business is a leading provider of tailored marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and commercial products to many of the world's most recognizable brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It's how we deliver increased sales to our partners, build enduring loyalty to their brands, and provide more value to our cardmembers. Alliance Data's card services business is a proud part of the Alliance Data enterprise. To learn more, visit www.knowmoresellmore.com or follow us on Twitter @Know_SellMore.
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SOURCE Alliance Data Card Services