Alliance for Women in Media and its Foundation Welcome Jason Bailey, CEO at Sun Broadcast Group, Inc., as New Honorary Trustee

02 Dec, 2015, 15:08 ET from Alliance for Women in Media

WASHINGTON, Dec. 2, 2015 /PRNewswire-USNewswire/ -- The Alliance for Women in Media and its Foundation (AWM/F) are pleased to announce its newest Honorary Trustee, Jason Bailey, CEO, Sun Broadcast Group, Inc. Bailey is the founder and CEO of Sun Broadcast Group, Inc., a national radio sales and syndication company.

Bailey has been at the forefront of innovation in the national radio space for more than 20 years and has championed new products designed to reshape how radio is programmed, measured, bought and consumed. The most notable is the recently launched Shazam for Radio, a first of its kind platform allowing broadcasters to create live, interactive mobile content directly from their terrestrial radio broadcasts. Bailey has been featured in numerous industry articles for his unique insight on the radio space, most recently on the cover of Radio Ink Magazine where he was named "Network Radio's Next Big Star".   

"I am thrilled and honored to join in the amazing work that AWM continues to do for women across all sectors of media," said Bailey. "Nearly half the team at Sun are incredibly talented women who drive us to new, more successful heights each and every day. I look forward to giving back by working with other trustees, offering insight and guidance to enhance the many incredible programs of this wonderful organization."

Bailey started his broadcast career as the Morning Show Producer at WXLO-FM in Worcester at the age of 17. In 1994 he became the arena announcer for the AHL's Worcester IceCats, a position he held for 10 years. In late 2000, Commonwealth Broadcasting recruited him to rebuild and program two radio stations in Worcester, including WORC-AM, the first station to play the Beatles. Throughout his radio career he was also privileged to serve as consultant in different capacities with companies such as Nextel, The NCAA, Boston Celtics and the Boston Bruins.

Prior to founding Sun Broadcast Group, Jason launched a marketing firm that helped streamline the sales and advertising process of more than 35 luxury real estate projects across North and Central America. He became one of the pioneers of an innovative personalized marketing approach by developing software that created email, direct mail and website experiences personally tailored to each individual prospect. During his three years in the industry, Bailey helped his clients realize more than $2 Billion in sales.

"The Honorary Trustee program serves as an avenue for innovative, passionate media C-levels to get involved with advancing and supporting women in media," said Kristen Welch, AWM/F Chair and SVP, Global Content Operations, Discovery Communications, Inc. "We are proud to add Jason Bailey to our Honorary Trustee program and look forward to seeing how his passion for innovation and radio are reflected in his contributions to the Alliance for Women in Media and its Foundation."

The Honorary Trustee program at AWM/F offers senior executives the opportunity to engage and influence the strategy of AWM/F and its support of women in media. The HT program highlights ways to work together that are exclusive to Honorary Trustees and not available at any other partnership level through the Alliance for Women in Media or the Alliance for Women in Media Foundation.

Jason Bailey joins Rebecca Hanson, Sinclair Broadcast Group, and Mark Gray, Katz Radio Group, as an Honorary Trustee.

For more information, visit www.allwomeninmedia.org.

About the Alliance for Women in Media (AWM): The Alliance for Women in Media connects, recognizes and inspires women across the media industry. AWM is a diverse community – whether type of media, job or global location – that facilitates industry-wide collaboration, education, and innovation.  Established in 1951 as American Women in Radio & Television (AWRT), AWM is the longest-established professional association dedicated to advancing women in media and entertainment. AWM harnesses the promise, passion and power of women in all forms of media to empower career development, engage in thought leadership, and drive positive change for our industry and societal progress. 

About the Alliance for Women in Media Foundation: In 1960, the Alliance for Women in Media became the first professional broadcasting organization to establish an educational foundation. The Alliance for Women in Media Foundation (formerly known as The Foundation of American Women in Radio & Television) supports and promotes educational programs, charitable activities, public service campaigns and scholarships to benefit the public, the electronic media and allied fields. The Foundation also produces nationally acclaimed recognition programs, including the Gracie Awards®, a live gala that honors exemplary programming created by, for or about women. The Alliance for Women in Media Foundation is a 501 (c)(3) non-profit, educational organization.

 

SOURCE Alliance for Women in Media



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