NEWPORT BEACH, California, February 2, 2016 /PRNewswire/ --
Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced Alliance Health, a digital health organization, expanded its implementation of CAKE's SaaS platform across multiple marketing channels. Since 2012 Alliance Health has successfully managed its affiliate program with CAKE. Now, the company will integrate its search efforts and programmatic display campaigns into CAKE as well, delivering access to real-time metrics and time-saving benefits that help drive continued company growth.
Alliance Health is a technology company with a mission to improve health outcomes, lower costs and foster a more consumer-centric healthcare industry. The organization owns and operates the largest online group of condition-specific social communities, with over 10 million monthly unique visitors. Initially, Alliance Health used CAKE to handle its thriving affiliate program. Moving forward the company will also leverage the CAKE platform for its multi-channel strategy to track search, display and affiliate activities, measuring the influence each channel and source has on overall campaign performance.
"We're bringing chronic condition management into the 21st century by providing patients with ease, affordability and better ways to improve their health outcomes," said Josh Konetzni, Senior Vice-President, Commercial Sales and Media at Alliance Health. "To do so, we need to connect with new patients every day, and CAKE helps us through this process. In using CAKE, we can accurately manage media from multiple channels and are aided by their top notch customer service."
The digital health market is poised for continued high growth. According to Statista the digital health market is expected to reach 233.3 billion U.S. dollars by 2020 driven particularly by the mobile health market. Additionally Pew Research Center found that 90% of adults said they would trust medical information shared by peers in their social media networks and 72% of internet users say they looked online for health information within the past year.
"CAKE provides the centralized marketing platform for tracking multi-channel media costs at Alliance Health," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "We fully support the organization's goal to make managing chronic conditions easier. As the digital health industry continues to grow and evolve we are proud that our technology can enable innovative technology companies, such as Alliance Health, to make a difference."
About Alliance Health
Alliance Health is an innovative digital health company whose mission is to improve health outcomes, lower costs and foster a more consumer-centric healthcare industry. The organization owns and operates the Internet's largest group of condition-specific social communities, with over 10 million monthly unique visitors. Each site leverages social and mobile elements to empower patients and caregivers with connections to supportive peers, personalized information and relevant products and services. The company also offers access to affordable home-delivery of prescription medications through a network of independent pharmacies.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit http://www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit http://www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of the digital health market, and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
SOURCE Accelerize Inc.