"It is an incredible honor to be recognized for the third year in a row as the brand that female consumers prefer and would recommend to their peers," said Lesli Bertoli, vice president and general manager of Allied Van Lines. "We have been doing this for over 89 years and have made it our mission to perfect the moving process so that each move is customized to the customer's wants and needs. It's an important life moment that we handle with the upmost quality and care, so it's extra gratifying that our expertise and attention to detail is recognized with a valuable distinction like this."
Women have remarkable spending power and it's continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace by explaining, "When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer – women."
"We know recommendations carry great weight in our industry and women are the driving force behind that," said Bertoli. "Thank you to women across America for continuing to trust us in providing a high quality, efficient move experience."
"We are pleased to salute Allied Van Lines for earning the Women's Choice Award consecutively three years in a row. Their focus on excellence and commitment to their customers is clearly recognized by women consumers nationwide," said Passi.
ABOUT ALLIED VAN LINES
Established in 1928, Allied Van Lines, with more than 400 agent locations in North America, is an experienced leader in household goods moving and specialized transportation services. Allied is one of the world's largest moving companies and one of the established global brands of SIRVA, Inc., a leader in providing relocation services to corporations, consumers and governments around the world. For more information about Allied Van Lines, visit http://www.allied.com. Allied Van Lines, Inc., U.S. DOT No. 076235.
ABOUT THE WOMEN'S CHOICE AWARD®
The Women's Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the leading advocate for female consumers, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.
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SOURCE Allied Van Lines