Allrecipes.com Acquires Food Wishes in Major Push to Dominate the Online Food Video Space
World's #1 Food Site Expands Video Presence Via YouTube's Largest Independent Food Channel That Receives Nearly 2 Million Views a Month
SEATTLE, Aug. 9, 2011 /PRNewswire/ -- Allrecipes.com, a Reader's Digest Association (RDA) company and the world's #1 digital food brand, today announced the acquisition of Food Wishes, the leading food channel on YouTube created by world renowned "Chef John" Mitzewich. The acquisition adds YouTube's largest, most viewed collection of how-to food videos to the world's largest audience of online cooks in a new combination that further establishes Allrecipes.com as the most powerful online destination for home cooks.
Food Wishes joins Allrecipes' collection of award-winning video content including Allrecipes.com What's Cooking, an original web series which was awarded seven 2011 TELLY awards, as well as a large collection of recipe videos, hundreds of how-to videos and more. Food Wishes' content will remain on its YouTube channel as well as being brought to Allrecipes' global audience of 20 million home cooks through Allrecipes sites, mobile apps and Allrecipes.tv, a video-focused website launched in June 2010.
"This strategic partnership and investment shows Allrecipes' continued commitment to owning the digital food video space by providing a growing collection of original content that entertains, educates, inspires and connects home cooks," said Lisa Sharples, president of Allrecipes.com. "We are thrilled to welcome Food Wishes and Chef John to the RDA family of brands as we continue to aggressively build our digital food presence across platforms and viewing environments on a global basis."
"Food Wishes grew from my love of food and desire to inspire home cooks and demystify cooking. I couldn't be more excited to partner with a brand like Allrecipes that shares this mission," said John Mitzewich, creator of Food Wishes. "I'm honored to be part of a dynamic digital brand that's committed to growth in the video space and the continued success of Food Wishes."
Allrecipes, the world's largest digital food brand, receives 535 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 14 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking everyday and holiday meal solutions, plus practical cooking information. Allrecipes' global, multiplatform brand provides insights into the kitchens and cooking passions of home cooks everywhere with 17 websites, 9 mobile apps, and 13 eBooks serving cooks in 23 countries and 11 languages. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.
About Reader's Digest Association
RDA is a global media and direct marketing company that educates, entertains and connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 44 countries, the company reaches customers in 79 countries, publishes 90 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 83 branded websites and sells nearly 40 million books, music and video products across the world each year. www.rda.com.
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