Allrecipes.com Community to Bake 805 Million Cookies This Holiday Season Cookies for a Cause: World's #1 Food Site Encourages Community of 20 Million to Use the Power of Food to Lift Spirits and Spread Joy

SEATTLE, Dec. 1, 2010 /PRNewswire/ -- What holiday is complete without a fresh-baked treat made with love from a friend or family member? Today, Allrecipes.com, a Reader's Digest Association (RDA) brand, and the world's #1 food site, announces Cookies Across America, a program created to mobilize Allrecipes' passionate community of more than 20 million home cooks to decorate and donate cookies through a partnership with Crisco®, one of America's leading producers of cooking oils, shortening and no-stick cooking sprays, and Drop In & Decorate®, a national non-profit organization dedicated to providing joy and hope with decorated cookie donations. The program is focused on spreading the sweet joy of cookies to those in need this holiday season. With a collection of more than 5,000 cookie recipes and a live how-to cookie webcast, Allrecipes is making sharing easy and fun.

According to a recent survey from Allrecipes, 84 percent of home cooks plan to bake cookies this holiday season, and 76 percent feel it's important for kids to have holiday memories such as baking holiday cookies.

"In December, cookie recipe views surge 400 percent, proving that cookies play an integral role in family holiday traditions," said Lisa Sharples, president of Allrecipes. "We believe sharing gifts of food to those less fortunate is a fantastic way to spread holiday cheer. Our partnership with Crisco and Drop In & Decorate reminds us how something as simple as a home baked cookie can make a positive impact in someone's life."

"Crisco is pleased to be celebrating this holiday cookie season with Allrecipes.com," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "With so many reasons to bake for family and friends, we look forward to helping everyone bake cookies that make every day a special occasion."

Drop In & Decorate

Anyone can host a Drop In & Decorate party -- simply bake some cookies, invite friends or family (or neighbors or co-workers) to stop in and help decorate, and then donate the cookies to a local food pantry, emergency shelter, or other community agency meeting the basic human needs of food or shelter.

To date, Drop In & Decorate events have taken place in 33 states as well as in Canada, Germany, India, Japan, and the Dominican Republic -- and more than 20,000 cookies have found their way to 116 different social-service agencies.

"We are excited to reach even more people in need this holiday season, as this partnership with Allrecipes and Crisco connects us to such a robust and active cooking community," says Lydia Walshin, founder of Drop In & Decorate. "After all, these are more than cookies. They're an individual gift. They're a piece of someone's heart and soul. They reflect someone's very best intentions."

For more information on how to host a Drop In & Decorate event, visit http://allrecipes.com/HowTo/Cookies-Across-America, or tune in to watch a special episode of Allrecipes.com What's Cooking?, where host Michael Ketchum visits Drop In & Decorate parties around the country. The webisode will air at http://allrecipes.tv/whatscooking on Thursday, Dec. 2 at 11 a.m. PT.

Participants can also share their stories on the Allrecipes Facebook page, for a chance to win a prize in the Cookies Across America Sweepstakes beginning Dec. 6 and ending Dec. 31.

CookieCast

Burning cookie questions...or just burning cookies? Allrecipes is hosting its first LIVE Cookies Across America Webcast sponsored by Crisco on Saturday, December 11, 8:30 a.m.-11:30 a.m. PST at http://allrecipes.tv/live. Allrecipes staff members will answer live questions, and prepare classic, easy cookies for the family -- everything from sugar cookies to kid-friendly cookies. Allrecipes will also share tips on how to give cookies as gifts and how to ship them properly.

For additional cookie resources on Allrecipes.com, check out Allrecipes' 12th annual Christmas Cookie Countdown at http://allrecipes.com/Features/Countdowns/cookie.aspx, which features holiday cookie recipes daily on the site for the 25 days leading up to Christmas.

About Allrecipes

Allrecipes, the world's largest food site, receives 435 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 14 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks everywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

About Reader's Digest Association

RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 countries, publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

About Drop In & Decorate

Drop In & Decorate, Inc., a nonprofit organization based in Rhode Island and founded by food blogger Lydia Walshin, hosts Drop In & Decorate® cookies-for-donation events and provides financial and technical support to events hosted by individuals and organizations around the world. Drop In & Decorate is tax-exempt under Section 501(c)(3) of the Internal Revenue Code.

About The J. M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

SOURCE Allrecipes.com



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