Allrecipes.com Continues to Dominate Food and Cooking Website Category -- Ranked Number One Food Site in December and Overall Leader in 2009
Extensive Content, New Features and Increased Internet Use as Primary Source for Holiday Recipes Leads to Record-Breaking Traffic.
SEATTLE, Jan. 14 /PRNewswire/ -- Allrecipes (www.Allrecipes.com) closed out 2009 as the number one food website (comScore ranking) of the online food and cooking category, posting the largest traffic month ever in its 13-year history. The site grew more than 13 percent year-over-year, its sixth year of sustained double-digit growth. Traffic peaked in December as more than 13 million home cooks consumed and shared 210 million pages of holiday recipes, reviews, blog posts, and how-to guides.
"As more home cooks than ever are relying on the Internet for meal inspiration, trusted recipes from peers have become the primary source for everyday and holiday dishes," said Lisa Sharples, Allrecipes' president. "Allrecipes.com's extensive database of recipes, user reviews and photos from everyday home cooks, paired with savvy social media features, plus Allrecipes.com Dinner Spinner iPhone app, have made Allrecipes America's go-to recipe resource."
Site visits from November-December 2009 increased 15 percent year-over-year (comScore) as home cooks' searches for turkey recipes rose 11 percent, searches for side dishes climbed 14 percent, and holiday cookie recipe searches went up nine percent.
Top 10 Recipes of 2009
All-American, family-friendly recipes dominate the 2009 Top 10 List from Allrecipes.com.
1. Banana Banana Bread
2. World's Best Lasagna
3. Easy Sugar Cookies
4. Good Old-Fashioned Pancakes
5. Awesome Slow Cooker Pot Roast
6. The Best Rolled Sugar Cookies
7. Basic Crepes
8. Carrot Cake III
9. Mom's Zucchini Bread
10. Chicken Pot Pie
2009 Food Category Statistics
Overall, the online food category heated up substantially in 2009.
- Home cooks paid 1.6 billion visits to food sites, consuming 11 billion pages of food content (comScore).
- In November, typically the year's busiest cooking month, there were 54 million unique visitors to online food sites, or 25 percent of the month's total Internet audience (comScore Media Metrics), who consumed 1.12 billion pages of food-related content.
- One out of every three women online visited a food web site in the past year (comScore, November 2009), and more than half of home cooks in an October 2009 Allrecipes poll indicated the Web was their "most used resource" for holiday recipes.
Allrecipes, the world's #1 food site, receives more than 365 million annual visits from home cooks who discover and share food ideas through user-generated recipes, reviews, photos, profiles, blogs, and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, party ideas, everyday and holiday meal solutions, practical cooking tips, and food advice. As the fastest growing food site, Allrecipes provides insights into the cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, Brazil and Mexico. Allrecipes is the publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone with versions for the U.S., UK, Australia, France and Germany. Allrecipes is part of Food & Entertaining @RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.
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