Allrecipes.com Ranked #1 Website for Thanksgiving Meal Planning 2010 Posts Largest Monthly Traffic Ever for a Food Site with More Than 21.5 Million Unique Visitors in November

SEATTLE, Dec. 9, 2010 /PRNewswire/ -- Allrecipes.com, a Reader's Digest Association (RDA) brand, and the world's #1 food site, announced it was the most trafficked online destination for home cooks preparing Thanksgiving feasts this year. According to comScore, Allrecipes posted the largest monthly traffic ever for a food site, with more than 21.5 million unique visitors consuming 277 million pages of food-focused recipes, reviews, articles and videos. Allrecipes monthly unique visitors for November 2010 represent 88 percent growth compared to November 2009, and November marks the twenty-first consecutive month of Allrecipes claiming the position of the #1 food site (comScore).

While traffic was strong all month, Allrecipes’ traffic ballooned to peak levels the week of Thanksgiving with 22 million visits; home cooks visited 120 million recipepages as they prepared for the biggest food holiday of the year. On Wednesday, Nov. 24, Allrecipes broke its one day traffic record with more than 4 million home cooks visiting the site, 19 percent more traffic than the closest competitor site (Hitwise).

"We are thankful for our amazing community of home cooks who continue to rely on Allrecipes as their preferred resource for holiday recipes," said Lisa Sharples, president of Allrecipes.com. "We are also grateful for the support of America's biggest food brands who continue to advertise and integrate their brands onto our site and mobile apps.  Allrecipes' holiday inventory was sold out by August, and November advertising revenues were up 34 percent year over year."

Allrecipes' industry leading mobile products are also driving user engagement. More than 66 million pages were viewed from a mobile device or app including Allrecipes.com Dinner Spinner iPhone apps and Allrecipes.com Your Kitchen Inspiration iPad app during month of November. Allrecipes iPhone and iPad apps surpassed 5 million downloads in the month of November and continue to see steady growth.

Two of the top 10 Most Popular Thanksgiving Recipes on Allrecipes.com this year were branded recipes integrated into the site allowing home cooks to discover them alongside user generated content. The top 10 recipes include:

  1. Yummy Sweet Potato Casserole
  2. Turkey Brine
  3. Perfect Turkey
  4. Sweet Potato Pie
  5. Cranberry Sauce
  6. Libby's Famous Pumpkin Pie
  7. A Simply Perfect Roast Turkey
  8. Campbell's Green Bean Casserole
  9. Awesome Sausage, Apple and Cranberry Stuffing
  10. Home-style Turkey the Michigander Way

Allrecipes partnered with Campbell's on the America's Thanksgiving Choice Menu campaign. The campaign included a crowd-sourced Thanksgiving Menu, Live Thanksgiving Webcast with community appearances via Skype, live Thanksgiving Q&A via Facebook and Twitter, special Thanksgiving blogger events and more.

"By partnering with Allrecipes.com during the biggest food holiday of the year, we were able to ensure that many favorite recipes from the Campbell's Kitchen received tremendous exposure," said Jane Freiman, senior manager, Campbell's Kitchen. "We know that millions of home cooks rely upon Allrecipes.com and the thousands of recipes the web site offers, which is why it was especially thrilling to see this loyal community choose Campbell's Green Bean Casserole as one of the top 10 recipes of Thanksgiving 2010."

About Allrecipes

Allrecipes, the world's largest food site, receives 515 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 14 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks everywhere. Allrecipes is part of Lifestyle Communities @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

About Reader's Digest Association

RDA is a global media and direct marketing company that connects more than 130 million consumers around the world with products and services from trusted brands. With offices in 43 countries, the company reaches customers in 78 countries, publishes 91 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

SOURCE Allrecipes.com



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