Allstate to Put College Football Fans on the Road to BCS Bowl Games with the Ultimate Road Trip Sweepstakes Winner to Receive SUV, Join College Football Analyst Kirk Herbstreit in New Orleans for the 2014 Allstate® Sugar Bowl® and Travel to the 2014 VIZIO BCS National Championship™

NORTHBROOK, Ill., Aug. 26, 2013 /PRNewswire/ -- As they say, two BCS bowl games are better than one. Today Allstate Insurance Company announced its "Allstate Ultimate Road Trip Sweepstakes" which will give one lucky grand prize winner and three friends a trip to New Orleans to watch the 2014 Allstate® Sugar Bowl® alongside ESPN's Kirk Herbstreit, and a road trip experience to Pasadena, Calif., for the 2014 VIZIO BCS National Championship™. The winner will also receive a 2014 Buick Enclave as part of Allstate's ultimate prize package.

Beginning today through November 30, 2013, fans can enter the sweepstakes by visiting www.allstatecfb.com.  Fans can also enter by visiting the traveling Allstate Tailgate Tour at one of its game-day stops at Allstate-sponsored universities during the 2013 college football season. 

"Road trips have long been a core part of the college football experience for fans, so the 'Ultimate Road Trip Sweepstakes' is Allstate's way of celebrating the journey to the stadium by bringing one lucky fan and friends to the biggest bowl games of the year," said Pam Hollander, senior director of sponsorship marketing for Allstate. "To give fans the chance to attend both the Allstate® Sugar Bowl® and 2014 VIZIO BCS National Championship™ only days apart, and take home a brand new SUV – that's a once-in-a-lifetime college football grand prize."

The grand prize winner will be selected at random and choose three friends to take on the post-season BCS bowl game trip.  The winner and friends will watch the Allstate® Sugar Bowl® with Herbstreit from the Allstate Suite at the Mercedes-Benz Superdome before embarking on a VIP road trip to the Rose Bowl in Pasadena, Calif., with tickets to the 2014 VIZIO BCS National Championship™.  

Fans who register for the sweepstakes at www.allstatecfb.com also have the chance to win weekly prizes that enhance their college football game day experience.  Instant prizes include a private car service and tickets to local college football games, tailgate grills and chairs, gas cards and emergency roadside kits. 

For more information about the "Allstate Ultimate Road Trip Sweepstakes," please visit www.allstatecfb.com.

About Allstate®
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate®, and are widely known through the slogan "You're In Good Hands With Allstate®." As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.

SOURCE Allstate Insurance Company



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