HOUSTON, Feb. 20, 2017 /PRNewswire/ -- Allura, one of the nation's leading companies in fiber cement home building products, has been named the most preferred brand in siding according to results from Peninsula Publishing's 2016 Brand Preference Survey.
The national survey of homebuilders, purchasing agents, architects, interior designers and residential contractors reflects the brands they most prefer in 75 different categories.
"We've worked diligently to educate our builder partners to the benefits of Allura's fiber cement home building products," says Tony Ellis, vice president of sales and marketing for Allura. "To be honored as the most preferred siding brand certainly speaks volumes for those efforts."
With 75 years of experience, Allura is a leader in the manufacturing and distribution of natural-looking, weather-resistant fiber cement products, including the industry's only fiber cement decking product. Specially formulated to withstand any type of climate, fiber cement products by Allura with their realistic wood grain won't crack, warp or splinter and effectively resist fire, water and fungus.
"Our goal is to ensure our homebuilder partners succeed," adds Ellis. "Ultimately, that's how we measure our success."
Allura also was named Silver Finalist for Best Marketing Promotion by a Supplier or Industry Partner at The Nationals 2017, the NAHB's largest and most prestigious awards. Now in its 37th year, The Nationals-National Sales and Marketing Awards pay tribute to superior new home sales and marketing achievements by individual sales and marketing professionals, homebuilders and associates, and sales and marketing councils.
Allura was recognized for its "Catch The Excitement" promotion which encouraged attendees at the 2016 Sunbelt Builders Show in Texas to visit the company's booth to register for a grand prize fishing expedition.
The grand prize and other giveaways were announced at an event hosted by Allura during the Sunbelt Builders Show, one of North America's largest building industry events, where company representatives networked with their builder partners.
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