Allure And Conde Nast Entertainment Launch Allure Insiders Partnering with ten compelling voices in beauty for informative and beautifully produced video content
NEW YORK, May 19, 2014 /PRNewswire/ -- Today, Allure, the beauty expert, and Conde Nast Entertainment (CNE) are breaking new ground with the launch of Allure Insiders, Allure's first-ever digital-video influencer network. Allure and CNE have partnered with ten beauty-industry insiders—ranging from celebrity stylists to well-known YouTube-content creators and regular Allure contributors, including hairstylist Serge Normant and dermatologist Dr. Ava Shamban—to create original beauty content exclusively for Allure. This network will build audience for Allure's recently launched digital-video channel through quality user-generated content.
- The Allure Insiders will create captivating beauty content that offers tips, tutorials, product reviews, and behind-the-scenes access to the worlds of celebrity and cutting-edge beauty.
- Each Insider will create two original videos a month—resulting in more than 240 videos a year.
- Every video will feature the Allure Insiders badge, in the right corner, indicating the videos are Allure-endorsed content.
"Video is an important frontier for beauty," said Linda Wells, the editor in chief of Allure. "The Insiders program allows us to enrich the video landscape with powerful voices in beauty and to create content that's both engaging and useful. The Allure Insiders badge will help consumers find trusted experts in a crowded space."
"Consumers increasingly turn to digital media to guide them through all areas of their daily lives," said Dawn Ostroff, President, Conde Nast Entertainment. "The partners we have chosen for Allure Insiders not only have significant digital footprints, but deliver best-in-class content that viewers can trust. With Allure Insiders, we've created a network of influencers FOR influencers."
Allure Insiders include:
- Dr. Ava Shamban, Dermatologist
Dr. Shamban is a board-certified dermatologist and the author of Heal Your Skin: The Breakthrough Plan for Renewal. She is an assistant clinical professor of dermatology at the UCLA-Geffen School of Medicine, has a private practice in Santa Monica and Beverly Hills, lectures nationally and internationally, and serves as a principal investigator on many clinical and FDA trials. Shamban is regularly quoted as an expert in Allure magazine, and she frequently appears on GMA, CNN, and CBS's The Doctors.
- Jamie Greenberg (Jamie MakeUp), Celebrity Makeup Artist
With clients including Elisabeth Moss, Lizzy Caplan, Kirsten Dunst, Rashida Jones, and Kaley Cuoco, Greenberg is considered one of the hottest makeup artists today for young Hollywood. Her editorial work can be seen in Allure, GQ, L'Uomo Vogue, and other fashion magazines. Greenberg was trained by makeup-artist greats, including Jillian Dempsey, Stephane Marais, and Pati Dubroff.
- Sarah Uslan, Makeup Artist
Uslan began her career after meeting Bobbi Brown, training with the brand, and becoming a featured artist for Bobbi Brown. Uslan went on to work at New York Fashion Week shows and on the Today show and QVC. She struck out on her own, with celebrity clients Emma Roberts, Rose McGowan, and Maya Rudolph; and working with photographers on beauty campaigns and editorial shoots.
- Serge Normant, Celebrity Hairstylist
Serge Normant is one of the most respected and requested hairstylists today, with devoted celebrity clients, including Julia Roberts, Sarah Jessica Parker, and Gisele Bundchen. Normant frequently contributes to Allure in addition to working with leading fashion houses and beauty brands on advertising campaigns and runway shows. The French-born New Yorker co-owns and runs three salons with John Frieda and has published two books. In 2010, he launched an eponymous line of hair products.
- Sophy Robson, Celebrity Nail Artist
Robson is one of the most influential nail artists, consistently creating internationally popular nail-art trends. The London-based artist's work can be seen in music videos, ad campaigns, runway shows, and on her photo blog, NailPorn. Her celebrity clients include Kate Moss and Victoria Beckham, and designers Tom Ford, Marc Jacobs, and Vivienne Westwood, among others, all of whom turn to Robson for her brazen creativity and insane precision.
- Cara Brook (Maskcara), Beauty Blogger and YouTube Influencer
A self-taught, Las Vegas–based makeup artist known for the inspiring and dramatic makeovers she conducts on her blog, maskcara.com, Brook is the 2013 winner of Allure's Beauty Blogger Awards. She recently launched her own line of makeup, called IIID, and was featured in The New York Times on successful entrepreneurial beauty bloggers.
- Jordan Reid (RamShackle Glam), Style Blogger and Author
Reid studied cognitive neuroscience at Harvard and worked as an actress for over a decade before founding the popular style and parenting blog ramshackleglam.com. She is the author of Ramshackle Glam: The New Mom's Haphazard Guide to (Almost) Having It All (Running Press), and her second book will be released in spring 2015.
- K. L. Cao (SecretLifeofaBioNerd), Beauty Blogger and YouTube Influencer
Born in Vietnam, Cao moved to the United States when she was two years old and began creating how-to videos about fashion and beauty while studying biology in college. Today, the tutorials on her YouTube channel, SecretLifeofaBioNerd, have nearly half a million subscribers and more than 52 million views.
- Shannon Ray (Gloss and Dirt), Beauty Blogger and YouTube Influencer
Shannon Ray won Allure's inaugural Beauty Blogger Awards in 2012. On her compulsively readable blog, Gloss and Dirt, the southern spitfire combines sharp wit and humor with solid beauty advice, injecting sly pop-culture references into her product reviews and video tutorials.
- Tati Westbrook (GlamLifeGuru), Beauty Blogger and YouTube Influencer
As one of the premiere beauty gurus on YouTube, Westbrook's videos garner nearly 3 million views a month. Her growing audience tunes in for Westbrook's beauty insights and beautifully produced videos of drugstore hauls, makeup tutorials, and hairstyle how-tos, as well as intimate moments. The freelance makeup artist was the first runner-up in Allure's 2013 Beauty Blogger Awards.
Visit the all-new Allure channel for more video: video.allure.com
Subscribe to the Allure YouTube channel: www.youtube.com/Allure
Allure launched in 1991 as the first and only magazine devoted to beauty. Today Allure's print audience is 6.4 million, and its average monthly online audience is 3.1 million. Allure has a strong social media presence, tablet editions, mobile apps, content licensing, books, and special issues. Allure is published by Conde Nast. Follow Allure at facebook.com/allure and @Allure_magazine on Twitter and Instagram.
About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for the world's most influential audiences. The company attracts more than 164 million consumers across its 20 industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Conde Nast Traveler, Details, Allure, Architectural Digest, Bon Appetit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica.
The company launched CNE in 2011 to develop film, television, and digital-video programming. Conde Nast also owns Fairchild Fashion Media and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M, and Fairchild Summits.
SOURCE Allure; Conde Nast Entertainment