Allure Presents 16th Annual Best of Beauty Awards
NEW YORK, Sept. 11, 2012 /PRNewswire/ -- Every year, thousands of new beauty products launch, fueling the $56 billion industry. Allure's Best of Beauty Awards take the expensive trial and error out of shopping for the latest beauty products. All winning products are tested by editors, and their claims are verified by experts, including: dermatologists, cosmetic chemists, and hair and makeup artists.
Allure, The Beauty Expert, played host to over 400 guests at the 16th Annual Best of Beauty Awards event, held at Jazz at Lincoln Center. Winners of the highly respected beauty awards were revealed, including the year's most innovative breakthrough products. The Breakthrough Award winners introduce science or technology to solve problems or advance the efficacy of existing products. Here is a selection of some of this year's incredible beauty breakthroughs:
- Coolway flatiron system: This system produces smooth, straight hair far less aggressively than typical flatirons (which can reach a scorching 450 degrees Fahrenheit, making hair dull, dry, and brittle). By utilizing smart technology to measure hair's texture and moisture content, as well as external humidity, it calculates the lowest temperature necessary to straighten the hair on any given day. A prestyling spray uses an amino-acid blend that allows water to penetrate the cortex of the hair more deeply and evenly, which helps keep it moisturized and evenly distributes heat.
- CoverGirl LashBlast Clump Crusher Mascara: CoverGirl measured the size of the average mascara clump (it's 325 microns) and arranged the bristles of the Clump Crusher's brush close enough together that clumps couldn't form.
- Eau Thermale Avene Antirougeurs Fort Relief Concentrate for Chronic Redness: More than 16 million people in the U.S. suffer from rosacea. A new molecule from the ruscus plant, found in this Eau Thermale Avene concentrate, addresses the causes of the condition, making it the first topical product to do so effectively.
- RoC Retinol Correxion Max Wrinkle Resurfacing System: This system packs a one-two punch. First, a retinol cream is applied to speed up cell turnover and boost collagen and elastin; then, a resurfacing serum with zinc and copper microparticles helps boost the skin's bioelectricity (small electrical pulses that tell the cells when to repair the skin).
Allure, the Beauty Expert, is an insider's guide to a woman's total image. Allure investigates and celebrates skin care, hair, makeup, fragrance, and fashion with objectivity and candor, and places appearance in a larger cultural context.
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