ZHUHAI, China, Nov. 13, 2015 /PRNewswire/ -- Allwinner Technology Co., Ltd (Shenzhen: 300458) today announced that the company is integrating Dolby Audio™ technology into Allwinner's latest 4K OTT set-top box SoC. This will enable 4K OTT set-top boxes with Allwinner's SoC to deliver a superior ultra high definition video experience via the Internet with powerful Dolby Audio experience. With plenty of processing power, the GUI is responsive and fluid. In addition to supporting video content the SoC-enabled set-top-boxes are packed with other features such as impressive video games, a camera and offer a comprehensive home entertainment solution.
Jack Lee, VP of Marketing, Allwinner said, "We are very excited to be working with a company as established and successful in its area of expertise as Dolby. In order to offer our customers the best possible experience in home entertainment, our products need to incorporate not only all the functionality for more premium devices but also support advancements in visual and audio technologies. By combining the latest Ultra high definition 4K video standards with Dolby Audio technology, we believe Allwinner has achieved this."
Allwinner is continuously offering cost effective SoCs that not only can compete with more premium ones but do so without compromising functionality and reliability.
Jeff Wong, Managing Director, Greater China, Dolby Laboratories said, "We are delighted to be working with Allwinner to integrate Dolby Audio into their new line of 4K OTT set-top box SoCs. Allwinner is a major player in the consumer electronics market it's a natural fit to collaborate with them to deliver powerful audio experiences to their customers."
About Dolby Audio
Dolby Audio™ is a set of robust technologies that deliver rich, clear, powerful sound in the cinema, at home, and on the go. It makes entertainment more compelling by providing a vibrant audio experience for content that is broadcast, downloaded, streamed, played in cinemas, or enjoyed via disc.
Allwinner is already a major player in the home entertainment market and currently provides solutions for Baidu, Alibaba, and TCLs Set-top boxes amoungst others. By refreshing its product range to include processors with greater functionality and performance, it aims to grow its market share in the future as well as broaden its customer base.
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SOURCE Allwinner Technology