PALO ALTO, Calif., March 11, 2014 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers, manufacturers, and wholesalers using customer insights to drive execution, today announced that Medellin, Colombia-based Almacenes Flamingo, one of the largest retail chains in South America, has selected the Symphony EYC ENGAGE customer analytics and loyalty management platform. Symphony EYC services partner, LineaDatascan, which specializes in mobility, POS systems and development of e-commerce platforms, will implement Symphony EYC ENGAGE across all Almacenes Flamingo campaigns, categories and stores.
A next generation targeting analytics and loyalty campaign management platform, Symphony EYC ENGAGE will help Almacenes Flamingo reduce campaign complexity, automate functions around campaign execution and increase the accuracy required to design and develop highly effective segmentation and targeting of its most valuable customers.
"Almacenes Flamingo selected Symphony EYC ENGAGE because of the strength of its loyalty capabilities and because of the trustworthy local support of LineaDatascan, which will help us get ENGAGE up and running quickly," said Claudia Velasquez, Commercial Director, Almacenes Flamingo. "ENGAGE will help Almacenes Flamingo increase transaction speeds and improve customer service in the POS lane. Better customer engagement will help us increase operational profit, too."
"With Symphony EYC ENGAGE, Almacenes Flamingo will be able to engage the right customers at home, in store, at the checkout or on the go," said David Gentry, SVP Retail Solutions at Symphony EYC. "With purchase history, preferences and interests centralized, the platform delivers a quick, cost-effective way to improve customer retention, increase frequency of purchase and ensure a single view of the retailer for each and every customer.
Multimedia and Resources
- Watch the interview with David Gentry, Senior Vice President, Retail Solutions at Symphony EYC, on Symphony EYC's ENGAGE Customer Analytics and Loyalty Management offering.
- Learn more about Symphony EYC ENGAGE Platform
- Follow Symphony EYC on Twitter @SymphonyEYC
About Symphony EYC
Symphony EYC delivers ROI for retailers, manufacturers, and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.
SOURCE Symphony EYC