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ALOR® Swiss Watches Partners with Campowerment®

Luxury Brand Aimed at Women to be Exclusive Sponsor for Leading 'Weekend Girlfriend Getaway'

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SAN DIEGO, Nov. 1, 2013 /PRNewswire/ -- ALOR® Swiss Watches, an ALOR® International Ltd. brand, announced today a national partnership with Campowerment®, the hugely popular camp weekend for women to bond, renew and re-ignite their lives. As the exclusive luxury brand sponsor for all national camping events beginning November 2013 through 2014, Campowerment® will officially adopt the tag line Powered by ALOR® Swiss Watches.

(Logo: http://photos.prnewswire.com/prnh/20131101/NY08361)

"Partnering with Campowerment was a natural fit for ALOR Swiss Watches," said Ori Zemer, ALOR Principal. "We're a brand primarily focused on women and one that values a woman's time. 'It's About Time, It's About Me,' our brand motto, is aligned perfectly with Campowerment's mission of celebrating and empowering women."

The robust partnership will include regular giveaways of ALOR Swiss Watches, cross integration of all marketing, sales and advertising materials for both companies, as well as various social media initiatives. Additionally, ALOR, It's About Time, It's About Me™ relaxation lounges will be present at all camp sessions.  And ALOR Swiss Watches will give away "scholarships" to lucky women to attend Campowerment camp sessions throughout 2014.

"We are beyond excited to be partnering with ALOR because of its commitment to women who actually ARE carving out some "me" time, to re-ignite their lives in a hilariously fun, healthy, empowering way, " said Tammi Leader Fuller, Campowerment's Chief Empowerment Officer. "It's refreshing to work with such a progressive company that recognizes women who take time for themselves really can live their best lives. At Campowerment, we're giving them the tools to get back to their happy place.  It's a great fit."

About ALOR® Swiss Watches
ALOR® Swiss Watches are the newest offering from ALOR® International Ltd, the luxury jewelry and watch company founded in 1979 and known for its signature 18kt Gold and stainless steel cable designs under the CHARRIOL brand in North America. With sophisticated style, contemporary design and an ease of wear, ALOR Swiss Watches was created for a woman's everyday fashion lifestyle embodying the essence of the brand, It's About Time, It's About Me.

About Campowerment
Developed by Tammi Leader Fuller, an Emmy-Award winning TV Producer and previously-overwhelmed-dynamic-single mom of two, Campowerment is a weekend retreat for women designed to help re-ignite their lives.  With 7 events per year, Campowerment combines the magic of childhood summer camp activities with interactive workshops led by experts in health, wellness, love, spirituality, parenting, personal style and business empowerment.  Campowerment takes place at accredited summer camp locations in Malibu, CA; Orange Springs, FL; The Poconos, PA and The Catskills, NY.  For more information, visit www.campowerment.com.

SOURCE ALOR Swiss Watches



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