CANTON, China, May 17, 2016 /PRNewswire/ - The Alpha Group Co. Ltd. (www.gdalpha.com), parent company of Alpha Animation and Culture Co., Ltd., is thrilled to announce their investment of $94 million to acquire Baby Trend Inc., a leading worldwide manufacturer of juvenile products. The acquisition marks Alpha's entry into the infant category in North America, catalyzing the global development plan for Alpha's juvenile business.
"We are excited to offer safe, educational, and entertaining solutions to infants and their caregivers around the world," said Wang Jing, Vice-President, The Alpha Group. "Acquiring Baby Trend will allow us to bring our innovative technology and outstanding intellectual properties into a whole new category, while showcasing our existing expertise in the baby and infant market globally."
Following the acquisition, Baby Trend will complete its first major brand redesign in its 28-year history by adopting a new logo and brand identity, which is part of a bigger plan aimed at updating its product offerings and making them more appealing to the modern family.
"We are eager to begin this new chapter with Alpha Group so we can continue to grow our company and enhance our brand image at home and abroad," said Brad Mattarocci, General Manager, Baby Trend. "With Alpha we will expand our range of products and sales areas, including introducing many new juvenile products, significantly increasing our production capacity, as well as extending the coverage of our sales network to international markets."
About Baby Trend:
Baby Trend, a leading manufacturer of juvenile products in North America, is an innovator and recognized for several unique juvenile products such the FastBack 3-in-1 Car Seat, Flex-Loc Infant Car Seat, EuroRide Travel System, Snap-N-Go and the Sit N' Stand strollers among others. Throughout the 28-year history of Baby Trend, the company has been at the forefront of safety introducing new and innovative solutions that meet the ever increasing needs of new parents. Baby Trend strives to accomplish its goal of providing safe, feature rich and reliable products at affordable prices.
About The Alpha Group Co. Ltd.:
The Alpha Group Co. Ltd. (SZSE: 002292) is the largest animation group and a leading pan-entertainment platform in China. Established in 1993, Alpha has transformed from a toy-oriented company to an entertainment focused enterprise. It possesses a strong content ecosystem featuring novels, comics, animations as well as movies, providing solid foundation for activities spanning across mass media, toys, consumer products, education, and theme parks. Owning more than ten animation studios, Alpha has been taking a multi-dimensional brand strategy to foster original properties and products. The company's lineup of star properties includes Super Wings, targeting preschool children. Alpha also recently launched a partnership with New Regency Productions, including a successful investment in the movies Assassin's Creed, The Revenant and Splinter Cell. For more information, please visit www.gdalpha.com.
SOURCE The Alpha Group Co Ltd.