LONDON, Feb. 12, 2013 /PRNewswire/ -- Spotlight Financial Marketing ("Spotlight") today announced its appointment by Alphakinetic to deliver its Glide Fund Manager campaign.
Alphakinetic provides flexible and robust fund management software to the investment management industry. Alphakinetic also specialises in cloud-based products and services designed for the financial services industry.
Spotlight will undertake a comprehensive positioning campaign for Alphakinetic, along with a series of a strategic outreach activity to support the company's Glide Fund Manager and Cloud Tools launch campaign.
"Spotlight has a great opportunity to work with industry professionals Jon Hodges and Scott Dowle, who have significant experience in building cross-asset trading and risk management platforms," said Simone Reid, UK Managing Director, Spotlight Financial Marketing. "Spotlight will leverage its significant investment management sector experience and contacts to insure that Glide Fund Manager and its associated products hit the right targets."
Jon Hodges, Co-Founder of Alphakinetic, commented, "Alphakinetic's overview of the financial technology space lead us to a unique way of delivering multi- asset fund managers the core functions they need immediately, whilst maintaining the flexibility to plug in everything else when required. Glide Fund Manager has been embraced by some significant funds, which we look to expand upon this year with the re-launch campaign, giving exposure to our Cloud Tools products and associated professional advisory services offering."
Alphakinetic provides flexible and robust fund management software solutions to investment management industry.
Alphakinetic also specialises in cloud based products and services specifically designed for the financial services industry. Alphakinetic's existing clients within the multi-asset hedge fund and wealth management sectors are situated across Europe.
Glide Fund Manager is a novel fund management platform for the investment management industry. Glide Fund Manager covers all the core-trading features for any asset class, such as trade capture and management, position keeping, P&L, portfolio analysis, price and cash management and reporting.
Glide Fund Manager is fully integrated into Glide Cloud products; which allows for bypassing of associated infrastructure costs.
About Spotlight Financial Marketing
Spotlight Financial Marketing is a full-service marketing communications agency focusing exclusively on providing targeted brand building communications strategies for both established and start-up financial services and technology firms. Spotlight's headquarters is in New York with an office in London.
Spotlight Financial Marketing
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SOURCE Spotlight Financial Marketing, Inc.