Alpina Foods Aligns With INNOCEAN USA To Launch Its First Major U.S. Advertising Initiative
HUNTINGTON BEACH, Calif., Dec. 10, 2013 /PRNewswire/ -- Alpina Foods, the U.S. arm of one of the most recognized brands in South America, Alpina, has partnered with INNOCEAN USA, a full-service advertising agency based in Huntington Beach, Calif. The agency was selected after a comprehensive search to strengthen the company's brand with American audiences and launch Alpina's first major U.S. advertising campaign for its line of Greek yogurts.
INNOCEAN will be responsible for developing a multimedia and experiential marketing campaign to support Alpina Foods' new above-the-line campaign in select U.S. markets across the East Coast. The main driver of the campaign will be to increase exposure of the brand to a broader U.S. consumer base and drive trial of Alpina Greek and Alpina Greek with Artisan Granola yogurts.
"We chose INNOCEAN as our advertising partner because they are a partner that truly understands the competitive nature of our industry and the Greek yogurt category," said Pamela Zager, Marketing Director, Alpina Foods. "Our partner also needed to understand the soul of our brand, and be able to communicate the love that is infused in each product we produce, and INNOCEAN is that partner."
Alpina Foods is the U.S. arm of Alpina, which was established in 1945 by two Swiss entrepreneurs and visionaries who brought their families' traditions and cultural expertise to South America. The company markets a wide range of artisan dairy products including Alpina Greek and Alpina Greek with Artisan Granola yogurts, Alpina Bon Yurt low-fat yogurt, Yogurt smoothies, Avena oat smoothies, Dulce de Leche caramel spread, and Juan Valdez Cafe Latte.
"Like Alpina, at INNOCEAN we're an extended family of employees. Because we share the same corporate DNA, from the get-go we've had an understanding of the bond that Alpina wants to create with U.S. consumers," said Brad Fogel, Chief Operating Officer, INNOCEAN USA. "It's more for us than just finding creative solutions for our clients. It's finding that strong point of view, to connect to consumers on an emotional level that actually grows a brand and inspires a loyal following. Alpina Foods has a unique culture that embraces life. It is that culture, the idea of 'abraza la vida (hug life)' that has become the cornerstone of how we want to help Alpina Foods launch their first major ad campaign and strengthen their brand in the U.S."
INNOCEAN will begin work on Alpina's brand campaign effective immediately and drive toward a February 2014 media launch. To learn more about INNOCEAN USA, visit innoceanusa.com or find INNOCEAN USA on Facebook (www.Facebook.com/innoceanusa) or Twitter (@INNOCEANUSA).
About INNOCEAN USA
Founded in 2009, INNOCEAN USA is headquartered in Huntington Beach, California, with offices in New York, Chicago, Hawaii and Dallas. INNOCEAN USA currently serves as Hyundai Motor America's lead agency as well as Kia Motors America's media and promotions agency.
For more information, contact:
Tania Weinkle, Director of Public Relations, INNOCEAN USA
SOURCE INNOCEAN USA