Alsace Campaign Announces New US Marketing Initiative
Teuwen One Image Named Agency of Record for France's Renowned White Wine Region
NEW YORK, Jan. 26, 2012 /PRNewswire/ -- Teuwen One Image is now the agency of record for the Conseil Interprofessionnel des Vins d'Alsace/Alsace Wine Bureau, in charge of a multi-year US marketing campaign. Alsace, one of France's top white wine regions, is located along the eastern border to Germany in the foothills of the Vosges Mountains. Known for their freshness and versatility, these aromatic, terroir-driven wines are produced from Riesling, Pinot Blanc, Pinot Gris, Gewurztraminer, Muscat d'Alsace, Sylvaner and Pinot Noir.
A full-service, boutique public relations agency, Teuwen One Image spearheaded the Loire Valley campaign for seven years and was most recently a consultant on the Alsace campaign. The new Alsace Wines initiative will continue through 2014, showcasing the region's diverse wine styles, from dry to sweet to sparkling, and their food-friendly nature. The program will expand from core media relations to include educational initiatives for on- and off-premise promotions, advertising and consumer events such as the millennial-focused Wine Riots. Richard Kannemacher, the Director of Marketing for the Alsace Wine Bureau in Colmar, France, says, "We are very excited to introduce a new generation of Americans to delicious Alsace wines -- which are always fresh, aromatic and brimming with pure fruit expression."
Alsace wines have long been beloved by notable sommeliers including Belinda Chang of The Monkey Bar, Juliette Pope of Gramercy Tavern, Michael Madrigale of Bar Boulud and Eric Zillier of Gotham Bar & Grill. Paul Grieco of Terroir stated, "After God created Alsace (or Mother Earth just pushed it up from her bosom), He and the world were a much better place, filled with happy grapes and glorious wines. Now all we need to do is abide by the gospel of Alsace. And there is no better preacher of the region than Teuwen."
Alsace wines fall under one of three Appellations d'Origine Controlees: AOC Alsace, AOC Alsace Grand Cru and AOC Cremant d'Alsace. Comprised of 4,930 growers and 950 producers, about 150 regional brands are sold within the US for $12-25 on average, with Grand Cru's retailing around $40/bottle. Alsace is the only French appellation that clearly notes the varietal on labels, making styles easy to identify by consumers.
About Alsace Wines
Located on France's eastern border and on the west bank of the upper Rhine next to Germany and Switzerland, the wine region of Alsace is comprised of 119 winegrowing communes. The Alsace Wine Bureau is the region's trade association, with nearly 1,000 members and is dedicated to promoting the wines of Alsace worldwide. The Alsace campaign in the US is financed in cooperation with the European Union. For more information, please visit www.AlsaceWine.com or www.JustAddFood.com.
About Teuwen One Image
Based in New York City, Teuwen One Image is a full-service, boutique public relations agency specializing in the promotion of wines from around the world, spirits, food, restaurants and hotels. Known for both its professionalism and passion, Teuwen produces unique and impactful programming suited to each individual client. http://www.teuwen.com
SOURCE Teuwen One Image
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