AL&SA/Samsung N.A. Ink Exclusive Perpetual License Agreement with Symphony Holdings Limited for PONY North America

NEW YORK, May 22, 2014 /PRNewswire/ -- AL&SA (Anthony L&S Athletics) in partnership with Samsung North America has announced the signing of a new agreement with Symphony Holdings (HKEX Stock code:01223) that grants AL&SA an exclusive perpetual license for PONY North America. 

The deal brings together one of the most established heritage footwear brands PONY, with renowned Global businesses Samsung, Symphony Holdings - who acquired controlling interest and majority share of PONY International LKLC in 2006 - and Anthony L&S Athletics.

This on-going agreement replaces a 2027 licensing agreement for PONY USA.  The new deal will enable AL&SA to develop a comprehensive, long-range strategy for PONY North America.  Areas of immediate US focus include: strategic apparel & accessories partnerships, distribution, product design & development, sales, marketing & e-commerce.

"This licensing agreement provides PONY USA with a solid foundation to expand on its product & retail offerings, marketing strategies and e-commerce," stated Santino LoConte, Principal of AL&SA – PONY North America. "It will also serve to accelerate the renewed focus on our brand architecture - concentrating on the Product of New York messaging"

Pony plans to open its first retail concept in New York City by Fall 2015.

PONY

Born in Manhattan back in 1972, long before anyone gave a flying Swoosh, PONY was founded by Uruguay-born entrepreneur Roberto Muller, a charismatic maverick who lived life by the seat of his pants. Literally the heart and sole of the company, Muller created PONY in his own image, equal-parts energetic, rambunctious and ambitious.

As PONY moves forward, it seeks inspiration from a new generation of resilient and determined creative entrepreneurs that are re-defining the cultural landscape on their own terms. Through collaborations, connections, and a dedication to the original ethos - what defined PONY's formative years inspires and represents its future.

Today, PONY-USA is owned and operated by AL&S Athletic Footwear Group. In partnership with Samsung North America, PONY-USA was re-established in 2013. With over 30 years in the business, PONY-USA is committed to pushing the boundaries by providing thought provoking and quality product to today's consumer.

About AL&SA

Founded in 1989, AL&S in partnership with Samsung, has been pioneering the design, manufacturing, and importation of footwear into the United States for over the last 20 years. As one of New York's premier footwear companies, AL&S sources, markets, and distributes a broad range of licensed and holey owned footwear brands in Men's, Women's and Children's categories. AL&S worldwide team consists of more than 200 people inclusive of staff in New York City, and operated offices overseas in Italy, and Hong Kong. The global approach AL&S takes to its business allows the company to consistently be on the forefront of global fashion and market trends.

Symphony Holdings Limited

Symphony Holdings Limited (Stock code:01223) is a company listed on the Hong Kong Stock Exchange (HKEX) since 1995. The Company is principally engaged in wholesale and retail of internationally renowned brands. In recent years, the company has begun developing and operating outlet malls in PRC.

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SOURCE AL&SA - PONY North America