During the same two months, Altar'd State will also partner with local philanthropic organizations that focus on preventing hunger and provide shelter to those in need. This is an ongoing program led by Altar'd State called Mission Monday that takes place every Monday. It donates 10 percent of the day's net proceeds to local non-profits and forges a personal relationship between the store teams and the local nonprofits.
"Our mission since day one has been to inspire a movement to stand out for good and give back to others who are less fortunate," said Aaron Walters, Chairman and CEO of Altar'd State. "The Christmas season is the time of year when we strive even more to make a difference in the world and we couldn't do that without the support and participation of all of our team and our guests."
Altar'd State will aim to inspire more than 500,000 acts of goodwill by offering customers a detailed lock and key trinket with each purchase. Recipients of the Give Love lock and key are encouraged to keep the key for themselves and share the heart-shaped lock with someone in need of love and kindness.
Altar'd State is also conducting a social sweepstakes to encourage people to give love by asking them to share how they plan to give love this Christmas using the hashtag #ASGiveLove. Participants who use the hashtag are entered in for the chance to receive an Altar'd State gift card and have a donation made to a charity of their choice.
The Give Love campaign launched with the Christmas window reveal event on October 23rd where Altar'd State boutiques across the country simultaneously unveiled their Christmas-themed window displays featuring festive Christmas decorations and new winter fashion arrivals.
Altar'd State also offers an online retail store found at www.altardstate.com.
For employment opportunities, please visit www.altardstate.com/careers.
About Altar'd State
Altar'd State offers a place of respite and a distinctive shopping experience with the latest fashion finds, the most sought-after accessories and charming home décor and gifts. The company seeks to inspire through action and supports a mission of standing out for good in the world. From day one, Altar'd State has pioneered connecting retail with goodwill through efforts ranging from donations in local communities, offering a generous volunteer program for employees, and funding child-focused, global initiatives that support social development efforts in underserved areas in Peru. Altar'd State is a globally-minded company that is dedicated to creating not only a unique retail environment that is inspiring and uplifting, but also giving back to the world around us through philanthropic efforts of every kind.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/altard-state-kicks-off-give-love-campaign-to-inspire-acts-of-goodwill-this-thanksgiving-and-christmas-season-300359952.html
SOURCE Altar'd State