Altitude Simulation Equipment from Hypoxico Used by Lebron James Featured in National Commercial
Samsung Mobile unveiled its new national advertisement featuring Miami Heat star Lebron James training with Hypoxico brand's altitude training mask system. Altitude training is a revolutionary technology used by athletes and mountain climbers alike.
NEW YORK, Nov. 11, 2013 /PRNewswire/ -- Training in a low-oxygen environment makes logical sense for athletes preparing to climb a mountain, but altitude training also has its benefits for athletes like Miami Heat's Lebron James performing on a basketball court. James, who was featured in a new Samsung Mobile advertisement using a Hypoxico altitude training mask system, and his team, have adopted this revolutionary training technology to improve their athletic performance.
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Hypoxic training – exercising in a low-oxygen environment – is possible anywhere since the invention of the altitude simulation equipment in 1995. Traditionally, this type of training could only happen at high elevations, but Hypoxico's patented technology including altitude training masks, altitude tents, altitude chambers, and altitude room conversions enables athletes and other fitness enthusiasts enjoy the health benefits of training at simulated elevations of up to 21,000 feet above sea level. "We are the only company to sell both commercial grade equipment as well as home systems," said a spokesperson for Hypoxico, Inc. Although there are air-restricting products on the market that are advertised as hypoxic training equipment, only products that simulate low-oxygen air can provide the benefits of altitude training.
The physiological benefits of altitude acclimatization are numerous. Training in a low-oxygen environment improves the efficiency at which the lungs in an athlete's body takes in oxygen. It also increases the body's red blood cell mass and total blood volume, which improves the blood's capacity for carrying oxygen. Along with an increased in blood volume comes an increased volume of capillaries, improving the delivery of oxygen to muscles. Finally, low-oxygen training causes an increase in enzyme levels, which helps deliver oxygen from blood and produces the body's fuel.
Athletes of all sports can benefit from hypoxic training, most obviously those in sports that require a great amount of aerobic movement. However, anaerobic athletes can also benefit from hypoxic training's improvement at the mitochondria level, enabling improved energy production with less oxygen. "Many of our clients train hundreds of hours and are striving for minute improvements," said a Hypoxico spokesperson. "Our altitude simulating equipment opens a whole new realm of performance possibilities."
Clients currently using Hypoxico's products include runners, boxers, mix martial arts (MMA) fighters, cyclists, mountaineers, swimmers, and more including athletes with careers in professional baseball, football, and basketball – such as Lebron James. "Athletes, whether professional or hobbyists, looking to improve their performance can start with our hypoxic training products."
About Hypoxico:
Founded in 1995, Hypoxico, Inc. has taken pre-acclimatization and athletic training to the next level. Known as the premiere company providing simulated altitude equipment among mountaineers, elite athletes, and military personnel, Hypoxico provides a range of training products and services, both personal-use size and industrial models. For more information or to purchase altitude simulation products, visit www.Hypoxico.com.
CONTACT:
Matt Formato
Phone: 212.972.1009 ext 112
SOURCE Hypoxico
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