2014

Altitude Work Wins GOOD DESIGN™ Award Lythos™ Digital Impression System Proves User-Centered Design Is Good Business

BOSTON, Feb. 12, 2014 /PRNewswire/ -- Orthodontic experiences are a little less unpleasant, thanks in part to The Lythos™ Digital Impression System, which recently earned a 2013 GOOD DESIGN™ Award. Innovation and design consultancy Altitude worked with Ormco, a leading manufacturer and provider of advanced orthodontic technology and services, to harness the potential of 3-D digital modeling and user-centered design to bring a breakthrough system to market.

The Lythos System avoids the process of making physical molds and impressions of teeth – a practice that's uncomfortable for the patient and time-consuming for the orthodontist. Instead, the compact and ergonomic system captures a digital orthodontic scan that allows orthodontists to prescribe and adjust braces more effectively.

"There are so many small innovations that make the success of this system – the portability, the disposable plastic sheath for affordable FDA-approved hygiene, the flexible interface to fit into any orthodontic station, an ergonomic design that meets precision optical alignment requirements. But at the end of the day, it's the entire experience that makes the system shine," said Daniel Ostrower, Altitude CEO. "True innovation requires breaking the mold – in this case, quite literally."

Since its launch in 2013, The Lythos Digital Impression System has hit the market with great success in the orthodontic community, shipping over 100 systems in North America in less than two months. 

The most successful Altitude projects tackle the challenge of complex systems – especially those that need to meet layers of user experience needs, commercialize complex technology, and hit a tight window to reach the market successfully.

Founded in 1950 and organized annually by The Chicago Athenaeum Museum of Architecture and Design, GOOD DESIGN is one of the oldest and most prestigious programs for international design excellence.

In partnership with our clients, Altitude has earned 9 GOOD DESIGN awards. To view all winning designs in the medical category, visit http://www.chi-athenaeum.org/gdesign/2013/medical/index.html.

About Altitude
Altitude, an award-winning innovation and design consultancy, creates breakthrough products and experiences that deeply resonate with users and build lasting business success for clients. We believe that true innovation arises when talent and spirited intellectual engagement meet business acumen and a deep understanding of consumer needs and desires. With expertise in strategy, design, and technology, Altitude uncovers powerful opportunities and transforms them into solutions in the market that move business forward. Since 1992, Altitude has worked with companies worldwide, including Bose, Briggs & Stratton, Colgate-Palmolive, DeWalt, Margaritaville, Nike, Stanley/Black & Decker, Thermo Scientific, and Under Armour. http://www.altitudeinc.com

For media inquiries:
Rachel Adam
radam@corporateink.com 
617-969-9192


SOURCE Altitude



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