Altrec.com Quadruples Conversions with Baynote Personalization

Real Time Intent-Driven Personalization Powers Revenue Multiplier Effect and Increases ROI on Existing Marketing Investments for Online Retailer

Sep 12, 2011, 08:30 ET from Baynote

SAN JOSE, Calif., Sept. 12, 2011 /PRNewswire/ -- Baynote, a leading provider of eCommerce personalization solutions, today announced that Altrec.com, the online destination for outdoor enthusiasts, multiplied its conversion rates by a factor of 4.5 times and increased average order value with Baynote's intent-driven personalization platform (watch video here). The online retailer also reported Baynote as the driver of dramatically improved return on marketing investments including advertising spend, search engine optimization and multi-channel marketing.

"As a relatively small but quickly growing online retail destination, Altrec.com has aggressive revenue targets and operates on lean resources," said John Hnanicek, CIO and VP of merchandising at Altrec.com. "To compete on a global scale, we depend on innovative technologies to outsmart the competition for our customer's attention and shopping dollars."

Baynote's Personalization Platform understands buyer intent to deliver personalized content and product recommendations based on what the customer is seeking in the moment across all touch points including web, search, email, mobile and social. Altrec.com turned to Baynote to maximize conversion and revenue lift previously seen through its existing eCommerce marketing and technology investments by serving customers the most relevant online shopping experience across channels. By delivering shoppers an experience that matches their real-time intent and personal tastes, Baynote has helped Altrec.com create profitable new up-sell and cross-sell opportunities while keeping customers loyal and coming back for a superior online experience.

"The intelligence provided by Baynote's Personalization Platform fundamentally changes the way we engage with our customers – by understanding their real-time interests rather than relying on an online persona, Baynote enables us to zero in on exactly the products our customers are looking for," said Hnanicek. "For example, a customer visiting our site in February looking for a heavy fleece jacket may come back in the summer looking for sandals. The quicker our site can recognize that shift and understand what the buyer's current intent is, the more relevant it will be. The net result is a more engaged, loyal customer, which creates a multiplier effect on conversions and increases average order value and revenue across every channel we use."

Like most online retailers, Altrec.com invests heavily in driving website traffic and is constantly looking for ways to maximize return on every marketing investment, including advertising, SEO and SEM.  "It's crucial to drive traffic, but we know that those dollars are wasted unless web traffic is converted to direct revenue. With dramatic conversion increases of 450 percent, Baynote also amplifies the return on all our other marketing investments and is a critical component of our technology set," said Hnanicek.  "As emerging channels change the online retail landscape, intent-led personalization will remain at the heart of our eCommerce strategy."

Learn more about Altrec.com by watching the video interview on Baynote's website http://bit.ly/nDkZYE, or reading their case study online here http://bit.ly/olCU2M.  

About Altrec.com

Founded in 1998 and based in Central Oregon, Altrec.com is a leading ecommerce destination for outdoor enthusiasts.  The company offers thousands of outdoor gear and clothing products from more than 200 performance brands such as Patagonia, The North Face, Arc'teryx, Columbia, Mountain Hardwear, Keen, and Oakley.  Altrec.com operates multiple websites including its primary website, Altrec.com, along with other media and resource sites such as greatoutdoors.com.  Featured sports include skiing, snowboarding, hiking, climbing, conditioning, adventure travel, and paddling. In September 2011 the company is opening its first brick-and-mortar store in Bend, OR.

About Baynote

Baynote is an eCommerce software company whose Personalization Platform gives retailers a multiplier effect on conversion and average order value rates using existing eCommerce investments. Only Baynote helps ecommerce executives understand and act on real-time buyer intent, giving them the essential intelligence to engage consumers at every touchpoint with the right experience at the right time and to respond faster to their ever-changing interests. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote's personalization solutions are trusted by over 300 of the world's most demanding brands including AT&T, Altrec.com, Anthropologie, Bluefly, BT, Campbell's Dell, Expedia, Intuit, JCrew, Jockey and Urban Outfitters.

SOURCE Baynote



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