AMA South Florida Welcomes a PR Newswire Global Director to Miami

Jan 20, 2016, 07:35 ET from American Marketing Association - South Florida

MIAMI, Jan. 20, 2016 /PRNewswire-USNewswire/ -- The South Florida chapter of the American Marketing Association (AMA) announced that it will host Michael Pranikoff, PR Newswire Global Director of Emerging Media, on January 26, 2016.

AMA South Florida strives to ensure marketing professionals throughout the tri-county region have access to expertise and cutting edge thought processes in order to stay ahead in their careers. This program featuring a leader from PR Newswire is an example of these efforts.

While marketing and public relationships professionals continue to talk about content creation as a cornerstone of their strategies, technology is quickly changing the ability to put all of this content in front of companies' audiences. Ad blocking, DVRs, spam filters and many other technologies are enabling consumers to ignore corporate messages of any kind. Meanwhile, relevant content continues to yield results in terms of customer loyalty, effective sales nurturing and brand building. The question becomes how to connect meaningful content with the people who will care about it.

Pranikoff will be offering his thoughts around this topic in a presentation titled Re-Imagining Content Relevance in the Attention Economy to be delivered as a breakfast event at Books and Books in Coral Gables, Florida.

"Marketing and communications professionals are challenged more than ever with reaching a sophisticated audience that leverages technology to tune out marketing messages," says Pranikoff. "Native advertising was the rage in 2014, but by the end of 2015, it too faced challenges. That doesn't mean companies should give up. Instead, it's a matter of how they shape their content to get the attention of our core audiences today – not just to grab their attention, but to help move audiences from attention to action."

The AMA South Florida event begins with check-in and registration at 7:30am and ends at 8:45am. Tickets range from $25 to $40 and attendees are encouraged to register online in advance for reduced rates.

For more information, visit www.amasouthflorida.org.

CONTACT: Lewis Greenberg, 561-953-1438, lgreenberg@dbllp.com

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SOURCE American Marketing Association - South Florida