LONDON, Jan. 13, 2016 /PRNewswire/ -- Amagi, a leader in cloud-based broadcast infrastructure and targeted TV advertising, has selected 202 Communications as its media relations and content marketing agency. 202 Communications will work with Amagi to increase exposure of the company's award-winning content delivery and monetization platforms for the global broadcast market.
"When we were looking for help with communicating the advantages of Amagi's channel playout, monetization, and OTT platforms, finding a team with experience in our market was critical," said K. A. Srinivasan, co-founder of Amagi. "We chose 202 Communications because the firm has a strong understanding of the broadcast industry and technologies, key relationships with editors, and a stellar reputation for maximizing product visibility, which will be beneficial in helping us gain a higher profile."
Amagi's managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver a superior viewing experience to their audience at a fraction of the cost of traditional broadcast models. Deploying Amagi's patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Los Angeles, and Hong Kong.
"Amagi is a cutting-edge company with solutions that make a significant difference for broadcasters, allowing them to expand into international markets without investing in new and expensive satellite or fiber delivery methods," said Neil Howman, managing director at 202 Communications. "We look forward to increasing global awareness of Amagi solutions by leveraging our extensive network of media contacts and analysts serving the broadcast market."
More information on Amagi can be found at www.amagi.com.
About 202 Communications (www.202comms.com)
202 Communications is a global public relations and marketing communications agency that specializes in supporting technology suppliers within today's connected TV world, including cable, satellite, and telco markets. Through a strong understanding of market trends, technologies, and key members of the industry trade press, 202 Communications has established a proven track record of building global brand awareness for its clients.
SOURCE 202 Communications