Amarula Cream, South Africa's Exotic, Silky Liqueur, Makes Holiday Giving Easy

NEW YORK, Nov. 3, 2010 /PRNewswire/ -- Amarula Cream has long embraced the "giving spirit" through their commitment to elephant research and conservation efforts in South Africa. As the holidays approach, an indulgent, celebratory drink is in order. Amarula Cream ($19.99) rises to the occasion in the most luscious, delicious way.  This delectably exotic liqueur is best enjoyed over ice to bring out its complex, layered flavors of lychee and caramel offset by subtle, bright citrus notes.  Its luxurious texture wraps the palate in a silky blanket of fresh cream.  Nothing can be simpler to prepare than a tray of Amarula on ice, a sublime treat for festive gatherings and a feel-good choice for holiday giving.

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Amarula Cream Liqueur carries on a timeless story linked to the annual migration of the African elephant, who each year, travels hundreds of miles to seek the precious marula fruit.  Early summer winds carry the heady perfume of ripe marula fruit across the South African Savannah, drawing the elephants in from January to March.  The marula trees await in the country's far northeast corner, the year's gift of sustenance ripening among their boughs.

The marula harvest is a quintessential example of sustainability.  It is forbidden to harvest the marula from the tree's branches, and the fruit is only gathered from the ground after the elephants have shaken it free and eaten their fill.  The yield is abundant enough to generate a year's production of Amarula Cream until the following harvest.  The flesh of the fruit is removed from the seed, fermented, and then double-distilled to yield the spirit. After maturing for two years in oak cask, the spirit is blended with fresh cream to produce Amarula.

Distell, the producer of Amarula Cream, supports the health and survival of the elephant populations through the Amarula Elephant Research Project, created in conjunction with the University of Kwa-Zulu Natal.  The marula tree thrives in harmony with the elephant, who draws nourishment and moisture from the flesh and then sows the seeds for future generations – generations of trees, of elephants and of people.  Sustained through the rigors of the dry season, the elephants return the next year to renew the cycle.

A classic choice for the holidays, Amarula Cream displays the elephant on every bottle – a symbol of renewal, inspiration and the giving spirit.

SOURCE Aveniu Brands