Amazon Best Selling Author Whose Books Focus on Technology and Disruption as the Foundation of a New Economy Takes Two Awards from 2012 Southern California Book Festival

EDEN PRAIRIE, Minn., Oct. 22, 2012 /PRNewswire/ -- The new book called Do NOT Invent Buggy Whips by award winning and Amazon best-selling author Ken Thurber has been notified that it has taken Honorable Mention in the business category at the 2012 Southern California Book festival. According to the judges there were only two other books that scored higher in the business category than Do NOT Invent. One of them is Ken Thurber's other award winning and best-selling book called Big Wave Surfing: Extreme Technology Development, Management, Marketing & Investing. Big Wave Surfing took the Runner Up prize in the Business Category.

(Photo:  http://photos.prnewswire.com/prnh/20121022/PH96558-a )

(Photo:  http://photos.prnewswire.com/prnh/20121022/PH96558-b )

To date Thurber's new book Do NOT Invent has won more than fifteen awards and also became an Amazon best seller the week of its official launch.

The book's main theme of product reinvention and personal reinvention has resonated with reviewers and readers as evidenced by its awards and Amazon rankings. According to the author, Ken Thurber, Do NOT Invent had its genesis in unresolved questions and comments from his first book - Big Wave Surfing - Extreme Technology Development, Management, Marketing and Investing.

Thurber says, "I found that my first book raised many questions; chief among them was - how do people innovate and how do you define innovation?" Accordingly, the main theme of the book is about reinvention and understanding how companies position their products. In the pages of Do NOT Invent you'll find case studies of products like the Ford Mustang, the Segway and the iPod. The book examines why some products get it right while others don't quite measure up.

Signed Copies of Big Wave Surfing and Do Not Invent Buggy Whips Now Available at Redbery Books

Taking advantage of a "New Wave" in book display and promotion, Ken Thurber the author of best sellers - Big Wave Surfing and Do NOT Invent Buggy Whips - and Redbery Books have announced the ability to order signed copies of Dr. Thurber's books. Books can be picked up in-store or ordered online. Redbery, a leading independent book store, has been at the forefront of new ideas in book promotion. Many people want a direct connection with the author, and people are now buying and actively shopping for books signed by the author.

Dr. Thurber's last two books have garnered a significant amount of critical and consumer praise, ranking in the top tier of Amazon best sellers at their respective launch dates. According to the author, "Redbery has been an important partner from the start. Last year when I wrote my first non-fiction book, Big Wave Surfing, they were one of the first independent book stores to pick up the book."

While talking about that first book Thurber says, "I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching economic, political and social effects."

"As the book points out, it's critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it's clear that technology is rapidly altering our business, social and political landscape."

Thurber continues, "We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption. If we don't boldly embrace the next wave, the innovation economy, where the next wave of entrepreneurs and job creators will be found, then profound structural changes will occur in American society."

About the Author:
Kenneth J. Thurber, Ph.D. is a renowned computer architect and has developed technology and systems worth billions of dollars. He developed the concept of "technology big wave surfing" to empower readers to understand and harness the opportunity of an ever-changing technological marketplace.

See and read more about both books at: http://www.technologybigwavesurfing.com/

Check out the signed books at Redbery: http://www.redberybooks.com/9780983342434A and http://www.redberybooks.com/9781592983803A

Connect with the book at: http://www.facebook.com/pages/bigwavesurfingbookcom/130634580338793

Contact: Press Information
Paul O'Neill, Direct Channel
Voice: (508) 588-4448 
pauloneill@directchannel.com

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE Kenneth J. Thurber, Ph.D.



RELATED LINKS
http://www.technologybigwavesurfing.com

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