Amazon Upped Its Digital Marketing Spend 40% Last Year to $2.8 Billion

Rounding out the top 3 spenders in retail digital marketing in 2014 were HSN Inc. and Wayfair.com, whose marketing spend increased 3% and 80%, respectively, according to Internet Retailer's 2015 Digital Marketing Report Series

Jan 27, 2015, 13:58 ET from Internet Retailer

CHICAGO, Jan. 27, 2015 /PRNewswire/ -- Which U.S. e-retailers drew the most site traffic from paid search ads last year? What about natural search? By how much did the number of monthly e-mail sends from the Top 500 U.S. e-retailers grow year over year? Which e-retailers claimed the largest shares of referral traffic and web sales from social media networks? The answers to those questions and many others are found in Internet Retailer's four-part 2015 Digital Marketing Report Series, released today, which includes three focused reports with in-depth analysis of the Top 1,000 U.S. e-retailers' performance on social, search and e-mail marketing metrics, respectively, plus an Executive Briefing summarizing key data from those three reports.

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Available as PDFs, the 81-page Search Marketing 500, the 63-page Social Media 500, the 39-page E-Mail Marketing and the 74-page Executive Briefing Reports can be purchased individually or the entire Report Series can be purchased at the discounted price of $289. The intent of the Report Series is to help e-retail marketers make sense of the complexity of the digital marketing landscape—whose features include social media marketing, ad retargeting, personalization, ever-changing search engine algorithms affecting SEO, product listing ads and the increasing focus on marketing to mobile device users—and prioritize their digital marketing efforts.

Each Report features a comprehensive overview story on retail marketers' best practices, case studies on how web merchants are solving key digital marketing challenges, feature stories on chief trends impacting retail digital marketers, key data tables and infographics and an overview of the top 10 solutions providers per main digital marketing category (social marketing, search marketing, e-mail marketing). The Executive Briefing includes Internet Retailer's exclusive rankings of the Top 50 Digital Marketers in American E-Retailing based on a weighted analysis of data on the performance of America's top 1,000 e-retailers in all four digital marketing channels (paid search, organic search, social media and e-mail).  

"This is the most comprehensive portfolio of retail digital marketing ever assembled, one that no e-retailing top executive, CMO or sales director should be without," says Jack Love, Internet Retailer Publisher and CEO.

Internet Retailer is the premier global e-commerce research organization that closely tracks and analyzes the Top 1000 web merchants' performance on search, social media and e-mail marketing metrics. Internet Retailer retail digital marketing analysts are available to provide commentary and data analysis.

For research information or to arrange an interview with an Internet Retailer analyst, contact: Mark Brohan, vice president, Internet Retailer, at 312.362.9535 or mark@verticalwebmedia.com.

For all other U.S. media inquiries, contact: Anna Applegate, corporate marketing communications, Internet Retailer, at 312.572.6264 or anna@verticalwebmedia.com.

ABOUT INTERNET RETAILER®

The flagship brand of Chicago-based Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, web sites, online databases, webinars and e-newsletters. Internet Retailer, launched in March 1999, is the largest e-retailing monthly magazine with 44,500 subscribers. InternetRetailer.com is the most visited informational web site in e-commerce featuring daily industry news and market analysis. The site attracts more than 205,000 unique monthly visitors. IRNewsLink, a daily e-commerce newsletter, is sent to more than 44,000 subscribers and features a weekly mobile commerce edition.

ABOUT VERTICAL WEB MEDIA

Vertical Web Media is a privately held, Chicago-based publisher that focuses on providing business intelligence for the e-commerce industry. Founded and led by journalists, the company aims to be the largest and most credible provider of objective business information on the market trends, technology, competitive practices and people shaping online retailing. Starting with Internet Retailer magazine, launched in 1999, Vertical Web Media has since introduced more than a dozen competitive data products and is now the largest publisher in e-commerce. Through its Internet Retailer® brand, the company operates a monthly magazine, two web sites, daily e-mail newsletters, and 12 research guides—strategic content designed to equip e-commerce executives with the competitive data they need to help grow their online businesses.

 

SOURCE Internet Retailer



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