COLLINSVILLE, Ill., Aug. 15, 2016 /PRNewswire/ -- Ameren Illinois is the top energy company in the Midwest for establishing brand trust among its business customers, according to a Cogent Reports™ study released by Market Strategies International, a leading international market research firm. The Utility Trusted Brand & Customer Engagement™: Commercial study names the 2016 Most Trusted Business Partners and evaluates large electric utilities on their efforts to meet the unique needs of business customers. The same study ranked Ameren Illinois third nationally.
"Overall, electric utilities are doing a fantastic job building relationships with their business customers," said Chris Oberle, senior vice president at Market Strategies. "By scoring in the top quartile of its industry, Ameren Illinois demonstrates that it is a cut above the rest when it comes to delivering superior service to businesses."
The study measures brand trust through businesses' ratings of their utility on six factors: reliable quality, customer focus, communications effectiveness, community support, company reputation and advocacy.
"I'm proud of the hard work our teams have put in to be a partner that Illinois businesses can count on to help them grow and succeed," said Richard J. Mark, president of Ameren Illinois. "Each day, we're actively engaged with businesses and looking for creative ways to help them contain costs and improve their operating efficiency. It's great to see that our efforts are being recognized."
The web-based survey was conducted among 9,906 commercial electric utility customers of the 59 largest US utility companies (based on commercial customer counts).
About Market Strategies International
Market Strategies International is one of the largest market research firms in the US and is a leading provider of research and consulting services to utility management. We blend primary research with data from our syndicated, benchmarking and self-funded studies as well as Big Data to help our clients grow their businesses and brands. Market Strategies' research specialties include brand, communications, CX, product development and segmentation. Our syndicated products, known as Cogent Reports, are the energy sector's industry-leading source and diagnostic tool designed to transform how clients can maximize revenue potential, and identify issues and topics that will shape their business models and the future direction of the industry.
Founded in 1989, Market Strategies is one of the largest market research firms in the world, with offices in the US, Canada and China and additional industry expertise in consumer & retail, financial services, healthcare, technology and telecommunications. Read Market Strategies' blog at FreshMR, and follow us on Facebook, Twitter and LinkedIn.
About Ameren Illinois
Ameren Illinois delivers energy to 1.2 million electric and 816,000 natural gas customers in downstate Illinois, and our mission is to power the quality of life. Our service territory covers more than 1,200 communities and 43,700 square miles. For more information, visit AmerenIllinois.com. Follow us on Twitter @AmerenIllinois and Facebook.
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SOURCE Ameren Illinois