The Americas A2P SMS market is expected to reach $31.70 billion by 2022.
Over the past few years, the Americas mobile data traffic market has seen a significant growth in terms of consumer adoption, coverage, and revenue growth due to the development of new 4G/LTE network and high take-up of smartphones. In the Americas, major drivers for A2P SMS market growth are increasing demand for the mobile application (mobile banking, mobile health, mobile payment, e-commerce), rising population, and mobile subscriber base.
The A2P SMS market is analyzed based on three segments - services, verticals and countries. The services segment is further divided into two core categories - transactional service and promotional service. The transactional service segment holds the major market share in A2P SMS market followed by promotional service.
In the Americas, BFSI and retail industry verticals are set to be the major verticals and are contributing more than 50% of the market share for A2P SMS market growth. The education and healthcare sectors are set to be the emerging verticals.
The Americas A2P SMS market is analyzed by six countries - the US, Canada, Mexico, Brazil, Colombia, and Argentina. The US is set to be the biggest market for A2P SMS market growth followed by Canada, Brazil, Mexico, Colombia, and Argentina.
The Americas A2P SMS market is expected to grow at a CAGR of 6.2% during the forecast period 2016-2022. In the Americas, increasing mobile subscriber base (feature to smartphone), growing population, internet user base and emerging IoT technologies such as smart home, identity verification, connected cars, and mobile commerce are the major drivers for the A2P SMS market growth.
The adoption and penetration of A2P SMS platform in various enterprises are expected to support the A2P SMS market in the upcoming years.
Few of the major players in the Americas such as AT&T, Verizon, CLX Networks AB, and Nexmo Inc. are planning to create innovative products/services to support the A2P SMS market.
Key Topics Covered:
1 Industry Outlook
2 Report Outline
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
4 Market Outlook
4.2 Market Definition
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Overview and Evolution - SMS and Types
5.3 Value Chain Analysis
5.4 Key Stakeholders
5.5 Market Dynamics
6 Services: Market Size and Analysis
6.2 Transactional Service
6.3 Promotional Service
7 Verticals: Market Size and Analysis
7.4 IT & Telecom
7.6 Media & Entertainment
7.7.4 Market Trends
7.10 Utilities & Logistics
8 Countries: Market Size and Analysis
9 Vendor Profiles
9.1 AT&T Inc.
9.2 OpenMarket Inc.
9.3 Verizon Communications Inc.
9.4 Nexmo Inc.
9.5 CLX Networks AB
9.6 Vodafone Group Plc
9.7 Other Predominant Players
10 Global Generalist
10.1 SAP SE
10.2 Orange Business Services
10.3 Gemalto NV
11 Companies to Watch for
11.1 txtNation Limited
11.3 Voxox Inc.
12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.2 Market Landscape
For more information about this report visit http://www.researchandmarkets.com/research/jsx39f/america_a2p_sms
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