"Both TWIX® were put to the ultimate test this year when the brand distributed millions of special Taste & Vote packs, encouraging fans to pick their favorite side," said Allison Miazga-Bedrick, TWIX® Brand Director, Mars Chocolate North America. "To celebrate the win, we will be creating a limited supply of Right TWIX® only celebratory packs that will be sampled with fans."
Right TWIX® would like to thank all the fans that made the right choice and plans to celebrate the win through the rest of the year. Left TWIX® is calling for a recount of the votes, declaring an error was made in the final count. Right TWIX® knows that the customer is always right and is ignoring the accusation. Left TWIX® is already preparing for an epic comeback next year.
Digital video ads were created by BBDO New York. View the videos on the TWIX® YouTube Channel at https://www.youtube.com/twix, or at www.twix.com.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.
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SOURCE Mars Chocolate North America