America TeVe WFUN experienced Book to Book rating increases while competitors decline
MIAMI, Oct. 31, 2012 /PRNewswire/ -- America TeVe WFUN achieved significant Nielsen Hispanic Book to Book rating increases in most key demographics and day parts, while top competitors such as Univision WLTV, Telemundo WSCV and Telefutura WAMI registered decreases.
America TeVe had a successful growth of 18% in the Adults 18-49 demographic (M-F 5PM-11PM) against Univision 23 (down 8%), Telefutura 69 (down 17%), Telemundo 51 (down 11%). Boosting America TeVe's ratings in Adults 18-49 was "Minuto de Fama", the premier local talent competition show (airing M-F at 6:30PM) registering a dramatic 200% share growth increase in Adults 18-49.
For the month of October, America TeVe achieved a 14% increase within the key Adults 25-54 demographic (M-F 5PM-11PM) against major competitors, which experienced significant decreases (Telefutura 69 down 25%, Telemundo 51 down 14% and Univision 23 down 11%). America TeVe's growth in Adults 25-54 was led by the early 5PM M-F newscast "AN5", one hour earlier than the rest, which grew 33%.
Additionally, America TeVe experienced an 8% increase within the Adults 35+ demographic (M-F 7PM-11PM) against competitors Telefutura 69 (down 13%), Telemundo 51 (down 6%), Univision 23 (down 7%). America TeVe's tradition of journalistic excellence and live coverage of all four debates made a big impact in the so-called "super-voters" demographic of Adults 35+. "A Mano Limpia", airing M-F at 8:00 p.m., grew in this demographic by offering viewers an in-depth look at international and local news without censorship.
"Once again America TeVe's diverse programming allows us to grow and retain our audience in this hyper-competitive marketplace," said Omar Romay, President of America TeVe. "We continue to see our share of the market grow as more and more Hispanics in South Florida are choosing us to be their daily source of entertaining variety shows as well as political news and analysis. We plan to continue to build on this position with exciting and innovating programming for 2013."
Source: The Nielsen Company Miami-Ft Lauderdale DMA NHSI Live+SD LMP October vs. LMP September.
About America TeVe: America TeVe is an independent Spanish language television station based in Miami, FL and owned by America CV Network LLC. America TeVe is committed to serve the Hispanic community by providing 9 hours of high quality news and entertainment programming. America TeVe has on-air distribution in Miami, New York and Puerto Rico. America TeVe can be seen in Miami in channel 48.1 and 41.2, Comcast 12 (Dade County) and Comcast 15 (Broward County), Atlantic 17, Direct TV 41, Dish 41, and Uverse AT&T 48. New York on-air 34.1, and Verizon Fios 479. Puerto Rico on-air 42.1, One Link 41, Choice 21, Claro TV 24, Liberty 24 and Dish 7 (after 7 p.m). For more information about America TeVe and to watch shows in-demand visit: www.americateve.com.
SOURCE America TeVe