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America Votes Aquafresh® iso-active® Toothpaste 2011 Product of the Year

Aquafresh iso-active Toothpaste Honored for Product Innovation

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PITTSBURGH, Feb. 9, 2011 /PRNewswire/ -- GlaxoSmithKline Consumer Healthcare North America, the maker of Aquafresh® is pleased to announce that Aquafresh® iso-active® Whitening was voted Product of the Year USA in the toothpaste category.  In a survey of more than 60,000 American shoppers (22,939 in the toothpaste category) conducted by global research firm TNS, Aquafresh iso-active toothpaste was one of 22 products selected for product innovation across consumer goods.

(Photo:  http://photos.prnewswire.com/prnh/20110209/CG44883)

"We are honored to receive this esteemed award and are committed to providing consumers with new and innovative products to maintain strong, healthy teeth for a lifetime," said Patrick Seiffert, Senior Brand Manager at GlaxoSmithKline Consumer Healthcare.  "Aquafresh iso-active toothpaste is a first-of-its-kind oral health care product, and its unique format can help influence the way consumers address their current oral care routines."

iso-active toothpaste is a breakthrough technology in toothpaste, delivered in a novel canister format with a gel-to-foam action as a result of the inclusion of isopentane.  Isopentane responds to increases in temperature caused by the warmth of the mouth.  Its delivery system disperses its active ingredients quickly, penetrating those hard-to-reach areas of the mouth, providing overall oral health. Generating twice the foam volume as ordinary toothpaste, iso-active toothpaste's active foam penetrates deep, surrounding and protecting the whole tooth against cavities, reaching between the surfaces of the teeth to provide a whole mouth clean.

For information about iso-active toothpaste, and to download a $1.00 off coupon, consumers can visit www.Aquafresh.com.  Also, visit the Aquafresh Facebook® Page at www.Facebook.com/aquafresh for updates on future offers.  To view or download videos in broadcast quality visit www.newsinfusion.com/events/aquafreshproductoftheyear.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, as well as many medicine cabinet staples – alli®, Aquafresh®, Sensodyne® and TUMS® – which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For company information visit: http://www.gsk.com.

*Facebook® is registered trademark of Facebook, Inc.

Contacts:


Sarah Sanders


GolinHarris


312-729-4414


ssanders@golinharris.com



Bethany Burtyk


GlaxoSmithKline Consumer Healthcare


412-200-3293 (office)


724-799-9223 (mobile)


bethany.k.burtyk@gsk.com



SOURCE GlaxoSmithKline Consumer Healthcare



RELATED LINKS
http://www.gsk.com
http://www.Aquafresh.com

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