NEW YORK, March 14, 2016 /PRNewswire/ -- American Crew® announces an epic partnership with one of the most influential entertainers of all time — Elvis Presley. The legendary American icon set the standard for the classic American look and continues to inspire men of all ages with his signature style. The world knows and loves Elvis as "The King of Rock and Roll," and now American Crew is proud to crown him "The King of Men's Grooming™."
In honor of the ultimate style icon, American Crew is releasing a line of special edition grooming products made exclusively for men. American Crew has produced a limited run of six of their classic styling products with custom designed labels that feature "The King." Key items include Fiber™, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each product features a unique image of Elvis and is available in 3 oz. sizes.
"Men around the world owe a debt to Elvis Presley," said David Raccuglia, American Crew Founder. "He showed us that it's not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is 'The original cool' and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference."
Elvis' unmatched influence in pop culture spans not only in music. His commanding voice and charismatic stage presence unleashed a cultural revolution that changed the world forever. The "King of Rock and Roll's" signature style redefined the image of the American man that continues to inspire today's artists, musicians, designers and social influencers.
"There's only one Elvis Presley, and we are so proud to help introduce him to a new generation of fans," said Sennen Pamich, Executive Vice President and Global President, Revlon Professional Brands. "Elvis and American Crew are a natural fit, as they both embody a uniquely American style that is youthful, iconic and original."
"Elvis was very particular about his hair. His hairstyle was part of his rebellion and individuality and he was always in search of the best hair products. Believe me, I know." – Priscilla Presley
For more about Elvis, the history of American Crew, men's styles and cuts, or to locate an American Crew salon or retailer of American Crew products, visit www.americancrew.com.
About American Crew:
The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevate men's style and enhance their personal image by providing education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace.
For more information, visit www.americancrew.com
ELVIS™ and ELVIS PRESLEY™ are trademarks of ABG EPE IP LLC Rights of Publicity and Persona Rights: Elvis Presley Enterprises, LLC © 2016 ABG EPE IP LLC elvis.com
SOURCE American Crew