American Diabetes Association of Greater New York, celebrates Alert Day with Walgreens, Duane Reade challenge
NEW YORK, March 26, 2013 /PRNewswire-USNewswire/ -- Tuesday, March 26, 2013, is the 25th Annual American Diabetes Association Alert Day, a one-day, "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing type 2 diabetes. Americans are urged to take the Diabetes Risk Test on American Diabetes Association Alert Day® and to share it with everyone they care about to find out if they are at risk for developing type 2 diabetes.
On Alert Day, Walgreen Co. plans a fundraising challenge with its Walgreens and Duane Reade stores in metropolitan New York to support the activities of the American Diabetes Association Greater New York area.
The contest was announced by Skip Bourdo, Walgreens' market vice president for New York and Connecticut, and Greg Calvano, senior director of store operations for Duane Reade, at the Walgreens store in Times Square.
Under the challenge, announced Tuesday, approximately 500 Walgreens and Duane Reade stores in metro New York will join together to challenge their districts to see who will have the largest percentage increase in total funds raised from last year's challenge, which also benefited the American Diabetes Association of Greater New York.
Duane Reade and Walgreens will conduct a fall point of purchase campaign.
In addition, Walgreens has pledged its support of the "New York Area Step Out: Walk to Stop Diabetes" events through a grassroots activation of local community leaders. Walgreens will also display Alert Day information on the digital billboards at its Times Square store.
Click here, http://www.diabetes.org/in-my-community/local-offices/new-york-new-york/cost-of-diabetes-in-ny.html to view the ADA infographic on the economic burden of diabetes in New York and New Jersey.
To take the risk test, visit www.diabetes.org/newyork.
SOURCE American Diabetes Association - New York City