American Eagle Outfitters Launches Back To School Try-On Sweepstakes, Featuring A Grand Prize Of $10,000 Cash

Shoppers Are Invited To Try On Denim X and Flex, And Text To Enter To Win An Apple Watch, MacBook Computer, iPad Tablet And More!

Jul 10, 2015, 10:00 ET from American Eagle Outfitters

NEW YORK, July 10, 2015 /PRNewswire/ -- American Eagle Outfitters announces a sweepstakes in stores nationwide and online from Saturday, July 11 through Wednesday, July 22, 2015. Entrants have the opportunity to win a grand prize of $10,000 in cash. The sweepstakes also includes a text-to-enter instant-win game, wherein participants have the opportunity to win a MacBook Gold laptop, Apple Watch, iPhone 6 device or iPad Air laptop. All entrants will be offered a coupon of $15 off a purchase of $75 or more in-store or online, with only one use per brand and cannot be combined with any other offer.

While in the fitting room trying on the latest styles of American Eagle Outfitters Denim X and Flex or shopping on www.ae.com, shoppers can enter to instantly win by texting JEANS to 32453. Shoppers are also invited to share their experience with @americaneagle by uploading photos using the hashtag #AEOStyle. For its Denim Flex campaign, AEO tapped professional World Freerunning & Parkour Federation athletes, Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to showcase the jeans and their capabilities through the extreme free running sport. The seamless partnership with AEO and WFPF showcased the flexibility, comfort and reliability of the new flex denim. Learn more information about this sport at http://www.wfpf.com/.

"Engaging our customers in new, unique ways is very important to us as a brand - by hosting this event, they're able to try-on and get a feel for our new styles of Denim X and Flex," commented Michael Leedy, American Eagle Outfitters Chief Marketing Officer.  "We're excited to team up with top WFPF athletes for our innovative Parkour-themed Flex Denim campaign. The sport highlights how our Denim X and Flex collections are made to move with you through the technologically-advanced fabric."

The sweepstakes begins at 12:01am ET on Saturday, July 11, 2015 and ends at 11:59pm ET on Wednesday, July 22, 2015. The contest is open to all legal residents of the 50 states and Canada. All participants must be 18 or older, subject to official rules available at https://aeo.promo.eprize.com/bts/public/fulfillment/rules.pdf. Apple is not a participant in or sponsor of the promotion.

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle Outfitters® and Aerie® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China, Hong Kong and the United Kingdom, and ships to 81 countries worldwide through its websites. American Eagle Outfitters and Aerie merchandise also is available at 115 international stores operated by licensees in 19 countries. For more information, please visit www.ae.com.

Photo - http://photos.prnewswire.com/prnh/20150709/234845

SOURCE American Eagle Outfitters



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