NEW YORK, Jan. 5 /PRNewswire/ -- Scholastic Media, a division of Scholastic Inc., the global children's publishing, education and media company, today announced that American Family Insurance will serve as the first corporate sponsor of the Clifford BE BIG(TM) campaign. The multi-year, fully-integrated cause marketing program invites everyone to take action and raise awareness for how Clifford's BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) can make the world a better place. The mission of BE BIG and the annual Be Big In Your Community Contest is to recognize and reward others for their BIG actions, to catalyze change in local communities and to provide resources for everyone to share BIG ideas. The Be Big In Your Community Contest is extended nationwide in conjunction with HandsOn Network, the largest volunteer management organization in the country.
Based in Madison, Wisconsin, American Family offers auto, homeowners, life, health, commercial and farm/ranch insurance in 19 states, ranks 388th on the Fortune 500 list and is the nation's third-largest mutual property/casualty insurance company. The organization has a long tradition of community sponsorships and involvement, contributing to organizations that improve the quality of life for those in need, particularly children.
"Scholastic is delighted that American Family Insurance recognizes the value that Clifford's BE BIG campaign delivers in its commitment to good citizenship and its message that 'it only takes a little to be big,'" says Deborah Forte, President of Scholastic Media, Executive Producer of Clifford the Big Red Dog, and Executive Vice President of Scholastic Inc. "We look forward to working with them in our outreach to families and greatly appreciate their support."
"This is a wonderful campaign with a powerful, positive message for developing young minds," said Lisa Bacus, American Family's Vice President of Marketing. "American Family is proud to support this message, and we hope parents join us in helping their children to 'be big.'"
Clifford's Big Ideas were borne out of the curriculum developed for the award-winning animated television series - which celebrates its 10th anniversary on PBS KIDS® this year. Since its debut in 2000, Clifford has consistently scored high ratings with moms and placed among the most popular PBS KIDS series for kids 2-5. The brand continues to perform well internationally with television episodes sold to more than 110 countries worldwide. With more than 126 million books in print, Clifford is a literary classic that is embraced by parents, teachers and kids. Clifford the Champion, a new hardcover by Norman Bridwell, was released in October 2009 from Scholastic.
For details about the BE BIG campaign, visit scholastic.com/cliffordbebig. If you would like more information about Scholastic, please visit our media room at mediaroom.scholastic.com. For more information about American Family Insurance, visit www.amfam.com. For more information on Clifford visit pbskids.org/clifford or pbs.org/pressroom.
SOURCE Scholastic Media