American Greetings Celebrates Moms Everywhere This Mother's Day

CLEVELAND, May 7, 2013 /PRNewswire/ -- This weekend, as people everywhere reach out to important mothers in their lives, they will also be looking to the greeting card aisle to find just the right message to express love and appreciation. Mother's Day is an important time to recognize not only everything moms do, but to appreciate the spirit, style and passion that makes her so unique. That's why American Greetings Corporation (NYSE: AM), has filled the card aisle with the freshest content and the latest greeting card inventions, perfect for celebrating the joys and rewards that motherhood brings.

This year's Mother's Day collection features a wide variety of sentiments which are heartfelt yet conversational, providing the perfect selection of messages to share with mom. This diverse selection allows everyone to find just the right way to celebrate their unique relationship. Enhancing the perfect words this Mother's Day are fresh designs accented by expressive colors and beautiful finishings.

American Greetings also has Mother's Day collections from notable content partners including Mary Engelbreit, Kathy Davis and Taylor Swift. Additionally, the greeting card company has also introduced Banner Day™, an innovative new card line that celebrates moms and grandmas everywhere with music, lights, and a playful mini-banner tucked inside.

Digital greetings fans can also find a great selection of ecards to celebrate mom on AmericanGreetings.com. Smartphone users can share some love with mom through American Greetings justWink and Taylor Swift apps.

Consumers can find the latest Mother's Day greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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