American Greetings Dresses Up the Card Aisle with the Bonnie Marcus Collection
Fashion-forward Cards Combine Chic Style and Warm Wishes for All Occasions
CLEVELAND, Jan. 7, 2014 /PRNewswire/ -- Finding the perfect card for the fashionistas in your life can be as difficult as finding the perfect shoes to match a great new outfit, but the Bonnie Marcus Collection of greeting cards allows you to celebrate those glamour girls in style. Bonnie Marcus, a busy mother of three and former high-end event planner, designs glamorous cards for American Greetings that showcase a distinctive combination of chic fashion, luxe finishes and thoughtful sentiments. The card aisle has never been more in vogue than with this exclusive line of stylish cards to capture all those special moments in life with a fashionable flair.
Embodying the slogan "where fashion meets paper," the Bonnie Marcus Collection has grown from homemade wedding stationery to a comprehensive line of cards for every occasion that feature her signature fashionista characters. These original illustrated characters epitomize the woman, not unlike the Bonnie Marcus Collection customer, that gasps over a pair of fabulous peep-toe pumps, isn't afraid to sport a classic red lip, loves a great party and never forgets to celebrate her loved ones.
"We value our partnership with Bonnie Marcus," said Mary Beth Sibert, Director of Product Development at American Greetings. "She does an excellent job of keeping her pulse on trends that our fashion-forward consumers really appreciate. Bonnie's unique blend of slightly sassy sensibility with modern designs and warm wishes provide the perfect option within the American Greetings family of products for those stylish customers that want to share their feelings in a way that is as chic as they are."
"With my background in the fashion industry in New York City, I am thrilled to be able to bring trends from the runway to my greeting card collection for American Greetings," said Bonnie Marcus. "From sparkling stylish designs to chic ribbon embellishments, my hand-painted cards are thought of as a fashion accessory, without the high price tag. In our digitally-driven world, there is nothing more meaningful than a beautiful hand-written card that can be treasured for years to come."
Consumers can find the Bonnie Marcus Collection, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.
About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.
About Bonnie Marcus
Bonnie Marcus launched her stylish stationery company, the Bonnie Marcus Collection "where fashion meets paper" in 2002 from her dining room table in Westport, CT. As a former wedding planner in New York City and the Special Events Director at the prestigious 92nd Street Y, Marcus was well-known for her event planning expertise, but found there was a void in the stationery market in terms of fashion-forward chic designs. Marcus combined her passion for fashion with her love for event planning and took the industry by storm. Her stylish stationery and gifts are now available in thousands of retail stores world-wide and celebrity fans include Cindy Crawford, Brooke Shields, Christina Aguilera, Britney Spears, Eva Longoria, Marcia Cross and many others. Marcus has been recognized as a pioneer for women in business and is proud to be an established partner of the Breast Cancer Research Foundation. For further information about the Company, please visit www.bonniemarcus.com.
SOURCE American Greetings Corporation
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