2014

American Greetings Makes Birthdays Extraordinary with Blown Away™

CLEVELAND, March 11, 2014 /PRNewswire/ -- Two of the best things about birthdays are receiving thoughtful cards from loved ones and making a wish as you blow out the candles on your cake – now you can surprise your favorite people with the best of both worlds.  American Greetings helps you celebrate those special moments, and extra special people, with an impressive new line of unforgettable birthday cards.  Blown Away™ is an amazing new collection of pop-up birthday cards with lights and sound to ignite the best birthday ever!

Cards get an exciting new twist with Blown Away – an innovative line of interactive pop-ups featuring blow sensor technology.  Each card in the collection includes a mini pop-up cake on the inside that lights up as soon as the card is opened.  You'll love blowing out the candle and experiencing a unique light and sound surprise.  So, what are you waiting for?  Close your eyes, make a wish and blow with Blown Away!  Designs in this dazzling collection include a fiesta complete with pinata and mariachi music, adorable serenading cartoon animals, scrumptious chocolate mousse with elegant instrumentals and a festive cake with flashy stars and tunes.

"Because we know that consumers love extraordinary new ways to share birthday smiles with the important people in their lives, American Greetings is thrilled to introduce Blown Away," said Carol Miller, vice president of corporate innovation at American Greetings.  "Blown Away takes birthday cards to a whole new level as they capture that exceptional wish-making moment of blowing out the birthday cake candle.  Birthday boys and girls of all ages will love these captivating cards that allow them to experience that special memory over and over again."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Blown Away™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, please visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit www.corporate.americangreetings.com.

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SOURCE American Greetings Corporation



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